Randolph Smiley (Robin Williams) had it all. As Rainbow Randolph, star of children's TV, there was a Manhattan penthouse, billboard on Times Square, cars, boats.... until he gets caught by the Feds in an under-the-table bribe. Busted and reviled, Randolph is a star no more.
Enter Sheldon Mopes (Edward Norton) and his alter ego Smoochy, a puffy, fuscia rhinoceros. Kids love Smoochy's innocence and unrelenting ethics. Now Smoochy has the penthouse, billboard and smooth-talking agent (Danny DeVito).
But Sheldon quickly learns that children's television is a dangerous, backstabbing world—but his biggest problem is Rainbow Randolph, who, broke and homeless, has sworn Death to Smoochy.