Warner Bros. Finalizes Massive Fall Initiative for “The Wizard of Oz”
(August 27, 2013 – Burbank, CA) – Marking the 75th anniversary of one of its crown jewels,
“The Wizard of Oz,” Warner Bros. has launched a comprehensive, cross-divisional campaign encompassing theatrical, home entertainment and consumer products.
The studio estimates that some $25 million will be spent on their marketing, advertising and promotional efforts.
McDonald’s, the world’s leading...