Founded: 2009 (DC Entertainment’s flagship brand, DC Comics, was founded in 1934)
DC Entertainment (DCE), home to iconic brands DC Comics, Vertigo and MAD, is the creative division charged with strategically integrating its iconic content across Warner Bros. and Time Warner. Founded in 2009, DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games.
Among DCE’s three key brands DC Comics is a shared universe built on the foundation of the world’s greatest super heroes, including Superman, Batman, Green Lantern, Wonder Woman and The Flash. Vertigo is home to stand-alone, commercial, high-concept stories such as “Sandman,” “Fables” and “American Vampire.” MAD is subversive humor parodying today’s pop culture and current events.
As the largest English-language comic publisher in the world, DCE’s publishing business remains the cornerstone of the company with thousands of comic books, graphic novels and magazines published each year. In September 2011, “DC Comics – The New 52” was released to critical acclaim and record-breaking sales. DC Entertainment took an industry-leading stance by releasing all 52 new #1 issues in both print and digital formats on the same day.
In addition to starring in print, DC Comics characters and stories can currently be seen onscreen in the animated series “Batman: The Brave and the Bold” and “Young Justice.” Feature films from Warner Bros. Pictures based on DC Comics properties include June 2011’s “Green Lantern,” as well as the upcoming “The Dark Knight Rises” in summer 2012 and “Man of Steel” in summer 2013.
In October 2011, Warner Bros. Interactive Entertainment’s highly-anticipated new multi-platform video game “Batman: Arkham City” was released as a follow-up to critically acclaimed and best-selling “Batman: Arkham Asylum.”
In January 2012, DCE unveiled We Can Be Heroes, an unprecedented giving campaign that will support the efforts of three humanitarian aid organizations working in Africa—Save the Children, International Rescue Committee and Mercy Corps—as part of the global effort to fight the current hunger crisis in the Horn of Africa. This multimillion dollar campaign features the Justice League characters issuing the call to action, “We Can Be Heroes.”