Founded: October 25, 2005
Warner Bros. Entertainment created the WARNER BROS. HOME ENTERTAINMENT GROUP to bring together all of its businesses involved in the digital delivery of entertainment content to consumers.
WBHEG includes Warner Home Video, Warner Bros. Digital Distribution, Warner Bros. Advanced Digital Services, Warner Bros. Interactive Entertainment (including Warner Bros. Games), Warner Bros. Technical Operations and Warner Bros. Anti-Piracy Operations. The Group’s founding recognized the ongoing changes in the way consumers access entertainment product, and WBHEG seeks to maximize current and next-generation distribution scenarios to make the Studio’s content available to audiences through as many channels, platforms and devices as possible.
WBHEG is also charged with harnessing the benefits of emerging technologies, as well as managing the risks these technologies pose to the economic value of the content. By grouping like business units and streamlining the process of delivering the Studio’s content to consumers in the format of their choice as conveniently as possible, WBHEG is positioning the Studio to maintain an industry-leading and defining role in the rapidly evolving home entertainment marketplace while moving consumers’ home entertainment experiences into a new era.