Brad Globe, one of the entertainment industry’s most experienced and well-respected consumer products executives, is President of Warner Bros. Consumer Products (WBCP). In this post, Globe oversees all WBCP business functions, including domestic and international licensing, worldwide marketing, business and legal affairs, finance and retail business development. Globe joined WBCP in February 2005.
WBCP represents some of the most highly regarded entertainment franchises in the world of licensing, including DC Comics with fan-favorite Super Heroes such as Batman and Superman, as well as Harry Potter, The Hobbit Trilogy, Godzilla, Looney Tunes, Scooby-Doo and The Big Bang Theory, among many others. With more than 3,700 active licensees worldwide, WBCP licenses the rights to names, likenesses and logos for the intellectual properties in Warner Bros. Entertainment’s vast film and television library. Founded in 1984, WBCP has a global network of offices and agents in key regions throughout the world, including North America, Latin America, Asia and Europe.
While at WBCP, Globe has helmed some of the most influential licensing initiatives in global themed entertainment, including the one-of-a-kind theme park experience, The Wizarding World of Harry Potter at Universal Orlando Resort (with additional themed environments announced for Universal Studios in Hollywood and Osaka, Japan), and the state-of-the-art touring exhibition, Harry Potter: The Exhibition, featuring set pieces and artifacts from the Warner Bros. films based on J.K. Rowling’s beloved book series.
Recently, Globe has championed the creation of groundbreaking retail programs such as “Walmart Premiere Night” with Man of Steel, which initiated an industry-changing retail program led by Warner Bros. Consumer Products that garnered the Studio the Promotion Performance Supplier of the Year award from the retailer. Globe also spearheaded WBCP’s unique brand partnership with Target to launch an exclusive, long-term Justice League collection that offered licensed products in more than 20 categories, from toys to lawn and garden.
Globe has also been instrumental in leading robust licensing programs around Warner Bros.’ tentpole films including the Harry Potter franchise; Christopher Nolan’s The Dark Knight Trilogy; Zack Snyder’s Man of Steel, Peter Jackson’s The Hobbit Trilogy, including the final film The Hobbit: Battle of the Five Armies; and Godzilla.
Prior to joining WBCP, Globe headed the consumer products business for DreamWorks SKG. Globe joined Steven Spielberg’s Amblin Entertainment in 1983 and when Spielberg, Jeffrey Katzenberg and David Geffen formed DreamWorks in 1994, he launched the Consumer Products division there.
Over the course of his career, Globe has worked on many of the licensing industry’s precedent-setting campaigns, earning him the reputation as one of the most highly regarded executives in entertainment marketing.
Globe is known for successful collaborations with filmmakers, strong retail relationships and strategic partnerships with licensees and corporate marketers. He has developed some of the largest and most innovative programs over the course of his career for such storied franchises as Jurassic Park, E.T. The Extra-Terrestrial, the Back to the Future Trilogy, An American Tail, Who Framed Roger Rabbit?, Hook, The Flintstones, Casper, Twister, The Land Before Time, Men in Black, Steven Spielberg Presents Tiny Toon Adventures, Steven Spielberg Presents Animaniacs and the Academy Award-winning Shrek and Shrek 2.
Throughout his career, Globe has been honored as an innovator in the licensing and promotions arenas. His marketing and promotional campaign with McDonald’s and Sears for Amblin’s 1986 animated film An American Tail is widely credited as the genesis of corporate America partnering with the entertainment industry on a theatrical movie release. The campaign was honored by the International Licensing Industry Merchandisers’ Association (LIMA) as “The Most Innovative Merchandising and Marketing Campaign for a Motion Picture.”
In 1988, LIMA credited Globe’s merchandising program for Who Framed Roger Rabbit? as the year’s “Most Impactful Property.” In 1994, the Promotion Marketing Association of America, Inc. honored his campaign for Jurassic Park as “Distinguished Achievement in Entertainment Marketing.” That same year, Advertising Age selected Globe as the co-honoree for “Marketer of the Year.” In February 2001, UJA Federation of New York honored Globe with a prestigious Licensing Achievement Award. And in 2004, Globe was inducted into LIMA’s Licensing Hall of Fame.
Globe is a graduate of UCLA and Southwestern Law School. A member of the California Bar Association, he resides in Los Angeles with his wife, Anne, and their daughter, Sophia.