Brad Globe, one of the entertainment industry’s most experienced and well-respected consumer products executives, is President of Warner Bros. Consumer Products. In this post, Globe oversees all WBCP business functions, including domestic and international licensing, worldwide marketing, business and legal affairs, finance and retail business development. Globe joined WBCP in February 2005 as Executive Vice President and General Manager.
WBCP represents some of the most highly regarded entertainment franchises in the world of licensing, including Harry Potter, The Hobbit Trilogy, Looney Tunes, Scooby-Doo and DC Comics’ Batman and Superman, among many others. With more than 3,700 active licensees worldwide, WBCP licenses the rights to names, likenesses and logos for all of the intellectual properties in Warner Bros. Entertainment’s vast film and television library. Founded in 1984, WBCP has a global network of offices and agents in key regions throughout the world, including North America, Latin America, Asia and Europe.
While at WBCP, Globe has helmed some of the most influential licensing initiatives in global themed entertainment, including the one-of-a-kind theme park experience, The Wizarding World of Harry Potter at Universal Orlando Resort (with additional venues announced for Hollywood and Osaka, Japan), and the state-of-the-art touring exhibition, Harry Potter: The Exhibition, featuring set pieces and artifacts from the Warner Bros. films based on J.K. Rowling’s beloved book series. Globe has also been instrumental in leading robust licensing programs around Warner Bros.’ tentpole films including the Harry Potter franchise; Christopher Nolan’s The Dark Knight Trilogy; Peter Jackson’s The Hobbit Trilogy, including The Hobbit: An Unexpected Journey, as well as the upcoming The Hobbit: The Desolation of Smaug and the final film The Hobbit: There and Back Again; and Zack Snyder’s highly anticipated Man of Steel.
During his tenure at WBCP, Globe has also spearheaded initiatives that continue to spotlight one of the crown jewels of the Warner Bros. portfolio, Looney Tunes. Under Globe, WBCP has more than 1,000 licensees worldwide supporting the brand across multiple categories. Additionally, Globe oversees a number of international initiatives including the Looney Tunes Active! program in Europe, along with Looney Tunes global entertainment programs such as Bugs Bunny at the Symphony, Six Flags Theme Parks, Hopi Hari Theme Park in Brazil, the Looney Tunes Live! international stage show, and Taubman Mall Play Centers. Globe also brokered the 2010 partnership with the Ad Council and the Department of Health and Human Services to create a series of four public service announcements which featured the Looney Tunes characters as proponents of First Lady Michelle Obama’s Let’s Move! initiative to combat childhood obesity.
Prior to joining WBCP, Globe headed the consumer products business for DreamWorks SKG. Globe joined Steven Spielberg’s Amblin Entertainment in 1983 and when Spielberg, Jeffrey Katzenberg and David Geffen formed DreamWorks in 1994, he launched the Consumer Products division there.
Over the course of his career, Globe has worked on many of the licensing industry’s most precedent-setting campaigns, earning him the reputation as one of the most highly regarded executives in entertainment marketing.
Globe is known for successful collaborations with filmmakers, strong retail relationships and strategic partnerships with licensees and corporate marketers. He has developed some of the largest and most innovative programs over the course of his career for such storied franchises as Jurassic Park, E.T. The Extra-Terrestrial, the Back to the Future Trilogy, An American Tail, Who Framed Roger Rabbit?, Hook, The Flintstones, Casper, Twister, The Land Before Time, Men in Black, Steven Spielberg Presents Tiny Toon Adventures, Steven Spielberg Presents Animaniacs and the Academy Award-winning Shrek and Shrek 2.
Throughout his career, Globe has been honored as an innovator in the licensing and promotions arenas. His marketing and promotional campaign with McDonald’s and Sears for Amblin’s 1986 animated film An American Tail is widely credited as the genesis of corporate America partnering with the entertainment industry on a theatrical movie release. The campaign was honored by the International Licensing Industry Merchandisers’ Association (LIMA) as “The Most Innovative Merchandising and Marketing Campaign for a Motion Picture.”
In 1988, LIMA credited Globe’s merchandising program for Who Framed Roger Rabbit? as the year’s “Most Impactful Property.” In 1994, the Promotion Marketing Association of America, Inc. honored his campaign for Jurassic Park as “Distinguished Achievement in Entertainment Marketing.” That same year, Advertising Age selected Globe as the co-honoree for “Marketer of the Year.” In February 2001, UJA Federation of New York honored Globe with a prestigious Licensing Achievement Award. And in 2004, Globe was inducted into LIMA’s Licensing Hall of Fame.
Globe is a graduate of UCLA and Southwestern Law School. A member of the California Bar Association, he resides in Los Angeles with his wife, Anne, and their daughter, Sophia.