Mark Pedowitz was named President, The CW in April 2011, overseeing all aspects of the network, including programming, sales, marketing, distribution, finance, research and publicity.
A joint venture between Warner Bros. Entertainment and CBS Corporation, The CW’s primetime slate features some of the most talked about shows on television, including the new hit series Arrow, and Beauty and the Beast, as well as the upcoming midseason dramas The Carrie Diaries and Cult.
Under Pedowitz’s guidance, The CW has made several bold, transformative moves, including bolstering its primetime schedule with more original programming, launching the network’s first ever summer schedule and becoming more aggressive in the digital and social media space, especially through its landmark deals with Netflix and Hulu.
A veteran network and television studio executive, Pedowitz joined The CW with a strong background in program development, production and business affairs. As President of ABC Studios from 2004-2009, his leadership produced multiple seasons of successful programming that fed the Walt Disney Company's distribution pipelines worldwide, including such hit series as Lost, Desperate Housewives, Grey’s Anatomy, Ugly Betty, Scrubs, Army Wives, Ghost Whisperer and Criminal Minds.
Before joining The CW, Pedowitz helmed an independent production banner, Pine Street Entertainment, where he Executive Produced a pilot for Lifetime entitled Meet Jane. Another project, The Crazy Ones, starring Robin Williams and written by David E. Kelley, for Twentieth Century Fox Studios and CBS, has been ordered to pilot.
Prior to joining ABC Studios, Pedowitz served as Executive Vice President, ABC Entertainment Television Group, overseeing all business, legal and financial affairs for ABC Primetime and Touchstone Television, as well as business/legal affairs for ABC Daytime. He joined ABC in 1991 as Senior Vice President, Business Affairs and Contracts.
Before joining ABC, Pedowitz was Senior Vice President, Business Affairs and Administration, MGM/UA Television Production Group, a position he had held since 1987. From 1985-87, Pedowitz was Vice President, Business Affairs and General Counsel, The Landsburg Company. From 1980-85, he was Vice President, Business Affairs, Reeves Entertainment.
Pedowitz is currently a board member of BMI; he previously served on the Academy Foundation Board and on the board of the Hollywood Radio & Television Society.
Pedowitz began his career in the entertainment industry as an attorney at MCA, Inc.