Ronald J. Sanders is President, Worldwide Warner Home Video, where he oversees all of Warner Home Video’s (WHV) global business and its future development, including worldwide sales, marketing, finance, general operations, administration and supply chain management.
WHV releases the Studio’s feature films, television shows and direct-to-video titles, as well as a number of third party franchise titles on home video. Additionally, WHV’s global supply chain infrastructure, retailer relationships and category management expertise serve as the backbone to the Studio’s videogame business. WHV also works closely with Warner Bros. Digital Distribution to maximize revenue opportunities across all distribution platforms.
WHV has maintained the leading market share in the U.S. and most international territories since 2002, due in large part to its pioneering role in the immense success of the DVD format, which became the fastest growing consumer electronics product ever launched. WHV has also led the industry in Blu-ray sales for 12 consecutive years. Operating in more than 90 territories, WHV has a film library that is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment Company, Castle Rock, HBO and New Line Home Entertainment. The company also has numerous distribution arrangements in the U.S. and represents such diverse fare as BBC Video, Sesame Street and United Media/Peanuts. Additionally, WHV handles sales and distribution of the Paramount Pictures film catalog for video in North America.
Sanders joined WHV in 1991 and has held various leadership positions within the organization, including Vice President, Rental Sales and Vice President, Sell-Through Sales, before being promoted in 1999 to Managing Director, United Kingdom & Ireland, based in London. In 2000, he was promoted to Senior Vice President and Managing Director, Europe, Middle East and Africa, where he oversaw the company’s efforts in 28 territories.
Returning to the U.S. in 2002, Sanders was appointed Executive Vice President and General Manager, North America before being named worldwide President in October 2005. In recognition of his leadership within the industry, Sanders became president of the Digital Entertainment Group (DEG) in 2008, a trade association representing Hollywood film studios, electronics manufacturers, computer makers and digital delivery companies. That same year, he was inducted into the Video Business Home Video Hall of Fame. Prior to Warner Bros., Sanders held positions with Procter & Gamble and earned a Bachelor of Science degree in Business Administration from Auburn University in Alabama. In addition to serving as an Emeritus Member of the Auburn University School of Business Advisory Council, Sanders is an alumnus of Harvard Business School’s Advanced Management Program. He currently resides in Los Angeles with his wife and three children.