President, Warner Bros. Worldwide Home Entertainment Distribution
As President of Warner Bros. Worldwide Home Entertainment Distribution, Ronald (Ron) J. Sanders oversees the world’s largest distributor of home entertainment product to consumers.
Under the leadership of Sanders, Warner Bros. has consistently held the top market share in Hollywood in home entertainment, including the distribution of product involving such iconic franchises as Batman, Superman, The Hobbit, Harry Potter and LEGO. With consumers increasingly embracing new technologies enabling the delivery of entertainment across myriad fixed and mobile platforms, Sanders has built Warner Bros. Home Entertainment into the industry’s largest digital distributor of films and TV shows through video on demand and electronic sell through.
In recognition of his leadership, Sanders—since 2008—has served as Chairman of DEG: The Digital Entertainment Group, a coalition involving Hollywood’s film studios as well as many of the world’s largest technology, electronics, and digital delivery companies.
In his current position, Sanders oversees the global distribution of home entertainment products from Warner Bros. Pictures, Warner Bros. Television, and Warner Bros. Interactive Entertainment (WBIE). Sanders also is responsible for the studio’s videogame publishing business. As one of the industry’s top five largest publishers of videogames, Warner Bros. has released such bestselling titles as Batman: Arkham, Mortal Kombat, Shadow of Mordor, and the hugely popular LEGO games. In addition, Sanders co-manages Warner Bros.’ local language films developed and released in countries worldwide.
Sanders joined Warner Bros. in 1991 after serving in various capacities with consumer products giant Procter & Gamble. An inductee into Variety’s Home Entertainment Hall of Fame, Sanders earned a Bachelor of Science degree in Business Administration from Auburn University in Alabama. In addition to serving as an Emeritus Member of the Auburn University School of Business Advisory Council, Sanders is an alumnus of Harvard Business School’s Advanced Management Program. He currently resides in Los Angeles with his wife and three children.