Founded: October 25, 2005
Warner Bros. Entertainment created Warner Bros. Home Entertainment (WBHE) to bring together all of its businesses involved in the delivery of home entertainment content to consumers.
Based on the constantly changing ways by which consumers access entertainment, WBHE focuses on maximizing current and next-generation distribution scenarios to make the Studio’s content available to audiences through as many channels, platforms and devices as possible.
By grouping like business units and streamlining the process of delivering the Studio’s content to consumers, in the format of their choice, as conveniently as possible, WBHE helps the Studio to maintain an industry-leading and defining role in the rapidly evolving home entertainment marketplace while moving consumers’ home entertainment experiences into a new era.
With distribution in 90 international territories––more than any other studio––Warner Home Video commands the largest distribution infrastructure in the global video marketplace. In 2018, Warner Home Video had the leading market share with 18 percent, and held the number one market share position in overall sell-through and digital sell-through categories.
WHV’s film library is the largest of any studio, offering top quality new and vintage film titles from the repertoires of Warner Bros. Studios, Castle Rock Entertainment, Turner Entertainment, the classic MGM library and select titles from RKO, HBO Home Video, New Line Home Video, Redbus Films (in the UK) and BBC Video (in North America). In addition to releasing current and library feature films, WHV has also established itself as a leading distributor of rental and sell-through titles in all specialty categories.
Additionally, WHV’s global supply chain infrastructure, retailer relationships and category management expertise serve as the backbone to the Studio’s videogame business. WHV also works closely with Warner Bros. Digital Distribution to maximize revenue opportunities across all new media distribution platforms.
With Toshiba, WHV spearheaded the development of DVD and holds several enabling patents.
Founded: January 2004
WarnerBros. Interactive Entertainment,a division of Warner Bros. Home Entertainment, Inc., is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all platforms, including console, handheld, mobile and PC-based gaming for both internal and third-party game titles.
Under the WBIE umbrella are the wholly owned TT Games, Rocksteady Studios, NetherRealm Studios, Monolith Productions, Turbine, Avalanche Software, Playdemic, WB Games Montreal and WB Games San Francisco. WBIE has successfully launched several hit games franchises, including the LEGO franchise, “Mortal Kombat,” “Batman Arkham,” “Golf Clash” and “Game of Thrones: Conquest.” The highly anticipated “Mortal Kombat 11” and “Harry Potter: Wizards Unite” are upcoming for the company in 2019.
Founded: March 2004
Warner Bros. Anti-Piracy Operations is engaged in intellectual property protection activities and initiatives on a global basis. The group works across every division of the Studio and with Time Warner Public Policy to support efforts in such areas as technological and procedural solutions for theft prevention, domestic and international Intellectual Property legislation and directives, public policy, external communications, educational and consumer anti-piracy initiatives, and investigations and legal recourse.
Anti-Piracy Operations is responsible for the development and execution of the Studio's anti-piracy and content protection strategic plan. This strategy covers the protection of all of the company's current content as well as the more than 6,650 feature films, 50,000 television titles and 14,000 animated titles (including over 1,500 classic animated shorts), interactive games and apps in the Studio's library. It also provides policy security guidelines for all new channel distribution initiatives, such as new online and mobile services.
Recognizing that there is no one solution to the problem of piracy, the department focuses on a four-pronged strategy:
Technology and Operations: Using technical means to identify and protect content as well as putting policies and procedures in place to safeguard it during creation through its distribution.
Legal and Enforcement: Pursuing civil, criminal and administrative remedies against the unauthorized use of copyrighted content.
Public Policy and Public Relations: Working with governments around the world to strengthen laws protecting intellectual property as well as using public relations to educate consumers around the world about the impact of piracy.
New Business Initiatives: Working with the company's distribution departments to create new, legal alternatives to piracy that provide consumers legitimate ways to access the Studio's content.