With a nod to its past, DC Entertainment has undergone a "Rebirth" today.
This morning DC Entertainment debuted a new identity and logo that harkens back to its 80-year history while keeping an eye toward the future. The logo is now appearing on social media and web sites across DC's brands and will see its first print incarnation on the highly-anticipated “DC Universe: Rebirth Special #1” comic book written by Geoff Johns, releasing May 25. “Rebirth” represents the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.
Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management said of the new branding:
“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols. The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”
The new logo was designed and developed in partnership with Pentagram, the world's largest independent design consultancy. Keep an eye out in the coming weeks as the the new logo comes to life at key events and be sure to download the DC All Access app to stay in the loop on all your DC news! Available for iOS and Android.