“The Ellen DeGeneres Show” App Now Available From App Store

(January 26, 2010 – Los Angeles, CA) – Talk Show host Ellen DeGeneres announced the availability of a free Ellen iPhone and iPod touch application on the App Store during Ellen’s 52nd birthday celebration on “The Ellen DeGeneres Show” today. The ad-supported Ellen App enables fans to easily get everything Ellen in one convenient place and take Ellen with them wherever they go. The Ellen App is the only application available that features an exclusive iPhone-shot celebrity video content section. The Ellen App will give users a unique glimpse into Ellen’s day with exclusive videos Ellen has shot with her iPhone, available only through the Ellen App. Ellen fans will have access to never before seen video shot by Ellen and members of her staff, providing a behind the scenes look at Ellen’s daily gags and gab. App users will be able to view Ellen playing practical jokes and interacting with guests, more uncensored and hilarious than ever before. Designed to take full advantage of the vivid iPhone and iPod touch display and innovative Multi-Touch user interface, the Ellen App allows fans to easily browse and navigate through her latest monologue, video clips, pictures from the show and even read Ellen’s blog and twitter. The Ellen App features a full-screen video player with advanced in-video navigation capabilities. Simple one-touch controls take users from video viewing to in-video clip control, so users can continue to watch a video clip while simultaneously using a "picture-in-picture" video clip browser to pick their next selection. Additionally, after one video has completed, the Ellen App automatically plays the next video, so that users can enjoy numerous videos quickly and easily. Other features allow for easy e-mail sharing with friends, and the ability to save favorite content while in video to easily view over and over again. The app also includes hundreds of photos from “The Ellen DeGeneres Show” to swipe through and view. “Today we are launching our very own app. If you have an iPod Touch or an iPhone you can download the ‘Ellen’ App from iTunes for free. And then you’ll get to see who is on the show. You can follow my tweets, you can see exclusive clips you won’t see anywhere else and it has a complete list of telephone numbers of all my guests,” said DeGeneres. “The Ellen DeGeneres Show” has teamed up with Rhythm NewMedia, a leader in developing and monetizing ad-supported mobile video applications, to build and power the Ellen App. The app is supported by both display and in-video advertising, with in-video advertising being sold and served by Rhythm NewMedia. The Ellen app is available for free from the App Store on iPhone and iPod touch or www.itunes.com/appstore/ “The Ellen DeGeneres Show” launched its seventh season on Tuesday, September 8, 2009, earning an impressive 29 Daytime Emmy Awards in the six seasons since its inception in 2003. Season to date, “The Ellen DeGeneres Show” is the number two daytime show with women 25-54, second only to “The Oprah Winfrey Show.” About “The Ellen DeGeneres Show” "The Ellen DeGeneres Show" is produced by A Very Good Production and WAD Productions, Inc., in association with Telepictures Productions, an industry-leading and Emmy Award-winning producer of syndicated programming, and it is distributed by Warner Bros. Domestic Television Distribution. “The Ellen DeGeneres Show” has now earned an impressive 29 Daytime Emmy Awards in the six seasons since its inception in 2003. The show continues to prove itself as a leader in the daytime talk show genre by blending genuine warmth, humor, and unparalleled celebrity interviews. About Rhythm NewMedia Rhythm NewMedia is the leader in mobile video applications, working with top media partners to create, serve and monetize their popular TV shows. Rhythm has already worked with 60+ media companies and 50+ top name brand advertisers. Rhythm's services include ad sales, ad serving, custom Smartphone application development, mobile site design, and mobile media hosting & serving. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners. For more information visit www.RhythmNewMedia.com # # #

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