Television
December 4, 2003
“The Ellen DeGeneres Show” Renewed For A Second Season On NBC Owned Stations
(December 4, 2003 - Burbank, CA) - The NBC Television Station Division has renewed the hit new one-hour syndicated talk/variety strip “The Ellen DeGeneres Show” for a second season on all of its 14 owned-and-operated stations representing more than 30% of the country, it was announced today by Jay Ireland, President, NBC Television Stations, Dick Robertson, President, Warner Bros. Domestic Television Distribution, and Jim Paratore, who serves as both Executive Vice President, Warner Bros. Domestic Television Distribution and President, Telepictures Productions. All in all, the series has been sold in more than 50 markets, including in 19 of the top 20, representing more than 60% of the country for its second season beginning fall 2004.
“'Ellen’ has been a terrific addition to our line-up and we are thrilled to have her back for another season,” said Ireland. “Her dynamic personality, wonderful sense of humor and ability to connect with the audience is the key to her success. The series is not only bringing more viewers to our stations, but has great demographics.”
“We couldn’t be more pleased with our partnership with NBC on ‘Ellen’,” said Robertson. “This series has proved to be the right fit for them, attracting the upscale, young audience that watches their stations. NBC has done everything that they can to support the successful launch of the show and we are delighted that our partnership will continue.”
“I’m thrilled that our partners at NBC have given this early vote of confidence to this hit series,” said Paratore. “‘Ellen’ is a quality franchise that will be around for many years to come.”
“Ellen,” which debuted on September 8, has been an exceptional performer on the NBC owned-and-operated stations averaging a 2.8 rating/8 share during the recently concluded November Sweep, improving those time periods +22% in rating (2.3) and +14 in share (7) from November 02 time period averages. In addition, the series has built its own momentum on the NBC stations growing from September (2.4/7) to October (2.6/8) to November (2.8/8). In addition, “Ellen” has given the NBC stations four, five and six-year highs, respectively, among Women 18-34, Women 18-49 and Women 25-54.
The NBC Television Stations carrying “The Ellen DeGeneres Show” include: WNBC-TV (New York), KNBC-TV (Los Angeles), WMAQ-TV (Chicago), WCAU-TV (Philadelphia), KNTV-TV (San Jose/San Francisco), KXAS-TV (Dallas/Ft. Worth), WRC-TV (Washington, DC), WTVJ-TV (Miami), KNSD-TV (San Diego), WVIT-TV (Hartford), WNCN-TV (Raleigh), WCMH-TV (Columbus), WVTM-TV (Birmingham) and WJAR-TV (Providence).
Stations that have bought “Ellen” for its second season include those from groups including: NBC, Gannett, Hearst, Bello, Post-Newsweek, Hubbard and Emmis.
The hour-long, five-times-weekly talk-variety show highlights the brilliant observational humor style that Ellen has honed in her 20 years as a stand-up comedian. Whether she’s opening the show with her fresh take on real life, in the studio talking to a celebrity guest or popular newsmaker or interviewing an “ordinary” person with an extraordinary talent, Ellen brings her inimitable style to every part of the show. “The Ellen DeGeneres Show” features performances from top music acts, as well as breaking new acts drawn from Ellen’s own cutting-edge musical tastes. The series also regularly incorporate audience and man-on-the-street segments, showcasing Ellen’s approachability and relatability.
“The Ellen DeGeneres Show,” produced by Crazy Money Inc. in association with Telepictures Productions, is distributed by Warner Bros. Domestic Television Distribution.
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