(January 15, 2002 – Pasadena, CA) — Those famous milk mustaches will be popping up on The WB’s Friday night comedies “SABRINA,” “THE TEENAGE WITCH,” “RAISING DAD,” “REBA” and “MAYBE IT’S ME” on February 1, 2002 for “The WB Milk Mustache Mystery” contest. One lucky viewer who correctly identifies The WB characters sporting a milk mustache will win a trip to Los Angeles and a behind-the-scenes visit of a WB Friday night show. Viewers nationwide are encouraged to watch The WB Friday night line-up and log on to TheWB.com or whymilk.com with their answers to enter the sweepstakes. The contest begins on February 1, 2002 and ends on February 3, 2002. The Grand Prize winner will be selected in a random drawing. The Milk Mustache campaign is teaming up with The WB Friday Night, which leads all competition in teens and female teens, to reach a significant teen audience because nearly nine out of 10 teen girls and almost seven out of 10 teenage boys are not meeting their calcium needs. Promotional support includes on-air spots, teen print books and sigificant on-line exposure. More information about “The WB Milk Mustache Mystery” is available at whymilk.com or TheWB.com.
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