(June 1, 2009 – San Francisco) – GameSpy Technology, the videogame industry’s leading provider of online gaming services, today announced “Guinness World Records: The Video Game” for the iPhone will be the first title to leverage GameSpy Technology’s online gaming services. Developed by TT Games and distributed by Warner Bros. Digital Distribution, “Guinness World Records: The Video Game” brings the popular title from the Nintendo Wii and DS to the iPhone giving players an opportunity to see how they rank against others from their city, country and in the world. GameSpy Technology’s introduction of social gaming services on the iPhone with “Guinness World Records: The Video Game” underscores GameSpy Technology as a leader and innovator in adopting new platforms to enhance the gaming experience, iPhone’s emergence as a leading gaming platform and the growing shift in iPhone applications to include community gaming and player connectivity features that deliver a true social gaming experience for players. “When we were first approached about bringing the ‘Guinness World Records’ franchise to iPhone, we were excited to be able to extend our online technology and services to this incredible new game platform,” said Jamie Berger, SVP Consumer Products and Technology. “We are committed to working with creative and visionary developers like TT Games to continue to advance innovation in online and connected gameplay across all major gaming platforms.” “Guinness World Records: The Video Game” for the iPhone enables players to compete to be the “Virtual Guinness World Records Holder” by posting their results for each event online to see how they stack up against the competition. Unlike many games, in which the top spots on the global leaderboard are so out of reach that it renders the competitive element less relevant for most gamers, “Guinness World Records: The Video Game” for iPhone features GameSpy Technology-enabled revolutionary regional and buddy-based leaderboards that allow players to earn a system high-score and post it online to see where they rank in their state, country and the world. Because GameSpy Technology’s services are built with all “Guinness World Records” players in mind – across all applicable platforms, including the iPhone – scores are available both on the iPhone and the “Guinness World Records” website. “Guinness World Records: The Video Game” for iPhone gives players real-time feedback on their rankings; the current score is displayed on-screen right alongside the highest score for the state, region or world. The game revolves around the celebration of a player’s progressive achievements and competition with other record breakers around the world, inspiring repeat gameplay and immersing players in the competitive gaming experience. GameSpy Technology for iPhone is scalable and can add to any project from a simple arcade-like independent game to full-scale AAA titles. As evidenced by the adaptation of “Guinness World Records: The Video Game” from the DS and the Wii platforms to the iPhone, GameSpy Technology can support the extension of a game to the iPhone from another platform, helping developers and publishers increase the stickiness of their existing games and franchises. Additional features GameSpy Technology can offer iPhone game developers include leaderboards, in-game buddy lists, skill-based matching, user generated content, persistent storage for player statistics and much more. For more information about GameSpy Technology, visit http://www.poweredbygamespy.com. About Warner Bros. Digital Distribution Warner Bros. Digital Distribution (WBDD) manages Warner Bros. Home Entertainment Group’s electronic distribution over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, video-on-demand, wireless and more. WBDD also oversees the WBHEG’s worldwide digital strategy, partnerships in digital services and emerging new clients and business activities in the digital space. About Warner Bros. Home Entertainment Group Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles. About GameSpy GameSpy, a division of IGN Entertainment, is the leader in connected gaming technology and services. Founded in 1997, GameSpy began building multiplayer technologies specifically for developers and publishers in 1999, and has since provided its services to the best-selling, most innovative games in the industry. Specializing in high value services designed to enhance and extend users’ gameplay experiences, GameSpy’s technology is accessible on every gaming platform and has been utilized by more than 700 titles to date – including landmark games like Rockstar Games’ “Grand Theft Auto IV,” Nintendo’s “Mario Kart Wii,” and Electronic Arts’ “Command & Conquer” franchise. About IGN Entertainment IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 35 million unique users worldwide in the month of February 2009, according to Internet audience measurement firm comScore Media Metrix. IGN's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is one of the Web's leading videogame information destinations and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.
# # #