(July 11, 2011 – Burbank, CA) – On October 4, fans of the perennial family classic “Willy Wonka & The Chocolate Factory” will scream “I want it now!” (like the character Veruca Salt) when the iconic film celebrates its 40th anniversary with a limited and numbered “Ultimate Collector’s Edition” from Warner Home Video. The film Roger Ebert called a “genuine work of imagination,” starring Gene Wilder in one of his most famous roles, will now dazzle as a delectable Three-Disc Blu-ray/DVD combo in double-wide giftset packaging, perfect for holiday gift-giving. “Willy Wonka & The Chocolate Factory 40th Anniversary Ultimate Collector’s Edition” will contain over an hour of extras, including Mel Stuart’s Wonkavision, a brand new interview with the director; a new-to-DVD featurette on author Roald Dahl; a 144-page production book reprint filled with production photos and notes, and archival letters. Sweet premiums like a retro Wonka Bar-shaped tin box with scented pencils and eraser and a limited time Golden Ticket Instant Win Game piece for a chance to enter and win a trip for 2 to Los Angeles, CA., to complete the tasty offering. Just like in the movie, five (5) Grand Prize winners will receive a very special trip for themselves plus a guest. In honor of the 40th Anniversary, 40 limited run posters of the original theatrical one-sheet will also be given away as Runner-up Prizes. Fans can visit willywonkamovie.com for more details. “Willy Wonka and the Chocolate Factory” 40th Anniversary Golden Ticket Instant Win Game No Purchase Necessary. Game runs Oct 4, 2011 – Jan 20, 2012 or while game pieces last, whichever comes first. Open to legal residents of 50 U.S., D.C. or Canada (EXCLUDING QUEBEC), 13+. Void where prohibited. Canada: Skill test req’d. Grand Prize (5): 3-day/2-night trip for 2 to Los Angeles, CA and 2 tickets to the Warner Bros. VIP Studio Tour. Must be able to travel between April 1, 2012 and April 15, 2012. ARV: $3,000 (USD) based on sample [New York City] departure. Odds of winning 1:13,000. Runner-up Prizes (40): “Willy Wonka & The Chocolate Factory” Movie Poster. ARV: $60 (USD). Odds of winning 1:1,625. Limit: One (1) entry per person. For complete official rules, including information on how to obtain a free game piece, visit www.willywonkamovie.com. “Willy Wonka & The Chocolate Factory” 40th Anniversary Ultimate Collector’s Edition will be available for $64.99 SRP. A single disc DVD with some bonus content and fun scratch ‘n sniff sticker sheets will also be offered for $12.97 SRP. Order due date for both is August 30. “Willy Wonka & The Chocolate Factory” will be available digitally On Demand and for download through online retailers including iTunes and Amazon On Demand. About The Film: Directed by Mel Stuart, and starring Gene Wilder as the legendary Candy Man Willy Wonka, this splendiferous movie brings to the screen the endlessly appetizing delights of Roald Dahl’s cherished book. Coated with flavorful tunes and production designs that are a visual treat for the eyes, this effervescent musical never fails to enchant young and old. On a whirlwind tour of Willy’s incredible, edible realm of chocolate waterfalls, elfish Oompa-Loompas and industrial-sized confections, a boy named Charlie (Peter Ostrum) will discover the sweetest secret of all: a generous, loving heart. And viewers will rediscover all the timeless magic as it was meant to be seen. Mouth-watering Special Features in the Ultimate Collector’s Edition:
• Mel Stuart's “Wonkavision” NEW!
• “A World of Pure Imagination” Featurette on author Roald Dahl NEW TO DVD!
• Delicious documentary: “Pure Imagination: The Story of ‘Willy Wonka & the Chocolate Factory’”
• Mouth-watering commentary with the Wonka Kids
• Sing a-longs