(Burbank, CA) — In conjunction with the April 12 season one finale of the acclaimed breakout hit comedy Abbott Elementary (Tuesdays at 9/8c on ABC), Warner Bros. Television is serving up a “Think Outside The (Lunch) Box” campaign to benefit Feeding America® and continue to raise awareness about food insecurity. WBTV is donating 150,000 meals* to Feeding America, and the weeklong campaign will utilize the power of social media to encourage others to support Feeding America’s vision of an America where no one is hungry.
And no donation is too small! For every dollar donated, Feeding America helps provide at least 10 meals to families in need through its network of member food banks. For more information, or to make donations, please visit https://www.feedingamerica.org/abbottelementary.
“Elevating the issue of food insecurity is essential in the fight to end hunger,” said Lauren Biedron, Vice President of Corporate Partnerships at Feeding America. “We are grateful to Warner Bros. Television, ABC/Disney, and the Abbott Elementary team for joining us to help ensure that our neighbors facing hunger get the meals that they need.”
The “Think Outside the (Lunch) Box campaign will run from April 11–15. WBTV will partner with influencer chefs Eitan Bernath and Ahmad Alzahabi, who will create lunchbox meals and discuss the impact of food insecurity with their followers across Instagram and TikTok. Follow Eitan at @eitan on Instagram and TikTok, and follow Ahmad at @thegoldenbalance on Instagram and TikTok.
To promote the campaign, WBTV will post a stylized Abbott Elementary school menu at the start of the week across the @warnerbrostv Instagram, Twitter, and Facebook social platforms, introducing the chefs’ schedule for the week.
Abbott Elementary is a workplace comedy about a group of dedicated, passionate teachers — and a slightly tone-deaf principal — who are brought together in a Philadelphia public school where, despite the odds stacked against them, they are determined to help their students succeed in life. Though these incredible public servants may be outnumbered and underfunded, they love what they do — even if they don’t love the school district’s less-than-stellar attitude toward educating children. Quinta Brunson created and stars in the series, and she serves as executive producer alongside Justin Halpern, Patrick Schumacker, and Randall Einhorn.
About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 6.6 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit https://www.feedingamerica.org/, find us on Facebook, or follow us on Twitter.
*$1 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks.
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