(April 21, 2006 - Jakarta) – PT. Bank Central Asia Tbk. (BCA) in collaboration with Visa International and Warner Bros. Consumer Products announced today the launch of the first BCA Visa Credit Card featuring one of DC Comics’ most legendary Super Heroes, Batman™. Known as the BCA Card Batman, the new credit card appears with an innovative design featuring the Dark Knight himself. Specially designed for young and active consumers in Indonesia, the BCA Card Batman appeals to those who are hip, stylish and looking for exciting lifestyle aspirations. The new card is designed in a unique and distinctive cut to symbolize Batman's ambiance and is colored in black to represent BCA’s stylish cardholders. “Given the great success of our lifestyle credit card collection, we are very proud and excited to partner with Visa and Warner Bros. Consumer Products on behalf of DC Comics and add to the collection with the BCA Card Batman,” said Suwignyo Budiman, Director of BCA. “We are thrilled to be able to bring the BCA Card Batman to our consumers in an effort to provide them with an innovative and fun payment experience.” “We are delighted to collaborate with BCA and Warner Bros. Consumer Products to launch our first BCA Visa card featuring Batman,” said Ellyana Fuad, Country Manager VISA International (Indonesia). “As consumers become more selective and their needs expand, this new card will give them a choice to complement their lifestyle needs.” "We are very pleased to partner with BCA and Visa for the development and introduction of the new BCA Card Batman," said Jeffrey Whalen, Senior Vice President, International Licensing, Warner Bros. Consumer Products. "As one of the world's most internationally recognized characters, Batman continues to soar to new heights and we're delighted to bring his power to BCA customers, in this important region." In conjunction with the launch of BCA Card Batman, BCA hosted an exciting launch event at the Wisma BCA building on Friday, April 21, to introduce the card to consumers and highlight the strength of Batman. About BCA Credit Card BCA Credit Card as a resemble credit card more than legal tender also have many benefits facilities. As a foremost bank, which launched credit card with EMV, BCA Credit Card already reached for more 1 million cards consists of BCA Credit Card, BCA Visa, BCA MasterCard, and BCA JCB. BCA Credit Card acceptable in millions of outlets in worlds, also 34.000 outlets in Indonesia. BCA has 800 branches and more than 3.300 ATM that easily the card users to commit a transaction. About Visa International Visa connects cardholders, merchants and financial institutions through the world’s largest electronic payment network. Visa products allow buyers and sellers to conduct commerce with ease and confidence in both the physical and virtual worlds. As an association owned by 21,000 member financial institutions, Visa is committed to the sustained growth of electronic payment systems to support the needs of all stakeholders and to drive economic growth. About Visa Asia Pacific In Asia Pacific, Visa has a greater market share than all other payment cards brands combined with 62 percent of all card purchases at the point of sale being made using Visa cards. There are currently 256 million Visa-branded cards in the region. For the 12 months ended June 2005, US$481 billion was spent at point of sale or withdrawn from ATMs in Asia Pacific using Visa Cards. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organisations in the world. About DC Comics DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com. BATMAN and all related characters and elements are trademarks of and © DC Comics.
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