(February 6, 2006 - Miami, FL) – Bejeweled by Susan Fixel, an LTM International brand announced that they are partnering with Warner Bros. Consumer Products for a high-end apparel licensing program that will cast iconic Looney Tunes and Hanna-Barbera characters in original, limited edition designs. Bejeweled by Susan Fixel will produce exclusive limited edition Swarovski crystal embellished tees, tanks, jackets, and sweatpants featuring imagery of the legendary Looney Tunes and Hanna-Barbera brands. ‘Toon Couture, which features characters such as Tweety, Bugs Bunny, Lola Bunny, Pepe Le Pew, Daffy Duck, Boo Boo Bear, and Pebbles will hit stores in February 2006. “The characters in the ‘Toon Couture collection are classic icons that resonate strongly in today’s pop culture society. This is the perfect opportunity to embellish and modernize the images, bringing the classic characters a new life through Bejeweled’s unique designs,” said Susan Fixel, President/Designer of Bejeweled. “Bejeweled by Susan Fixel is synonymous with stylish, high-end fashion, making it the perfect partner in the creation of a fantastic new apparel line featuring classic Warner Bros.’ characters.” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products. “The universal popularity of Tweety, Bugs, Pebbles and others will add an exciting element to Bejeweled’s outstanding collection.” In Bejeweled’s ‘Toon Couture collection, each character is designed in original artwork, which places them in a setting that matches with their character, such as Pepe le Pew’s “Love Meter” and Bugs Bunny and Lola Bunny starring in “Hot Tails” at the drive in. Each limited edition design combines innovative color combinations and is officially crystallized by Swarovksi. This collection is available in a variety of cuts including henleys, tanks, long and short sleeve t-shirts, sweatpants and hoodies. LTM International is the leading manufacturer of women’s printed and embellished tops, tee shirts, and coordinates in the United States. Founded in 2001, LTM International has been marketing the Bejeweled brand which is available at 1,000 retailers in the United States and in 32 foreign countries. President/designer Susan Fixel’s innovative designs incorporate strong graphics, vivid colors, and a variety of jewels, trims, and adornments, including Swarovski crystals. Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. HANNA-BARBERA and all related characters and elements are trademarks of and © Hanna-Barbera.
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