(August 28, 2015 – Burbank, CA) Warner Bros. announced today that Brad Globe, President of Warner Bros. Consumer Products (WBCP), will step down in spring 2016. For more than a decade, Globe has overseen the successful growth of the division by driving the licensing and retail strategy for the Company’s biggest franchises.
“Brad is among the most talented and respected entertainment licensing executives in the business and has been a real asset to Warner Bros., having led the continuous growth of WBCP over the past 11 years,” said Kevin Tsujihara, Chairman and CEO, Warner Bros. “Thanks to Brad, WBCP is well-positioned to take full advantage of the strong slate of content we have on the horizon. We’re grateful for the many contributions he’s made to our company.”
“It’s been a tremendously rewarding and exciting chapter in my career to be part of such a world-class company, whose portfolio of properties and content creates virtually unlimited opportunities for partners around the world,” said Globe. “From groundbreaking retail partnerships to industry-changing themed entertainment projects, I look back with great pride on all we’ve accomplished as a division. The time is right for me to close this chapter and open another, in which I plan to focus on creative and entrepreneurial business opportunities.”
During his tenure, Globe has helmed some of the industry’s most influential licensing initiatives, including development of WBCP’s robust themed entertainment business led by The Wizarding World of Harry Potter and the state-of-the-art touring exhibition, Harry Potter: The Exhibition. Globe also championed the creation of innovative retail programs such as “Walmart Premiere Night” with “Man of Steel.” Most recently, he was instrumental in the development of DC Super Hero Girls, the first-ever super hero franchise just for girls.
Globe also spearheaded robust licensing programs around Warner Bros.’ tentpole films, including the highly anticipated “Batman v Superman: Dawn of Justice,” set for March 2016; the “Harry Potter” film franchise; Christopher Nolan’s “The Dark Knight” trilogy; Zack Snyder’s “Man of Steel,” and Peter Jackson’s “The Hobbit” trilogy.
For more than 35 years, Globe has been a highly regarded executive in entertainment licensing, having developed some of the industry’s largest and most innovative merchandising and retail programs. Prior to joining WBCP, he launched and headed the consumer products business for DreamWorks SKG. Globe worked closely with Steven Spielberg for 20 years, having joined Spielberg’s Amblin Entertainment in 1983, where he launched the consumer products business there.
In 1994, the Promotion Marketing Association of America, Inc. honored his campaign for “Jurassic Park” as “Distinguished Achievement in Entertainment Marketing.” That same year, Advertising Age selected Globe as the co-honoree for “Marketer of the Year.” In February 2001, UJA Federation of New York honored Globe with a prestigious Licensing Achievement Award. And in 2004, Globe was inducted into LIMA’s Licensing Hall of Fame.
Diane Nelson, who serves as President of DC Entertainment and President & Chief Content Officer of Warner Bros. Interactive Entertainment, will add oversight of WBCP to her responsibilities and appoint a successor to Mr. Globe in the coming months.
Globe and Nelson will work together to ensure a smooth transition for internal constituents and external partners.
About Warner Bros. Consumer Products:
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.