(August 25, 2003 – Burbank, CA) - Bradford Braun has been promoted to Vice President of Category Development and Sales, International Licensing for Warner Bros. Consumer Products, it was announced today by Mark Matheny, Executive Vice President of International for Warner Bros. Consumer Products. Reporting to Paul Flett, Vice President Business Development and Sales, International Licensing for Warner Bros. Consumer Products, Braun will be responsible for managing sales in the Promotions, Food & Beverages and Personal Care categories. He will also continue to oversee business operations for Warner Bros. Consumer Products Korea. Additionally, he will work with Warner Bros. Corporate Promotions and Warner Bros. Pictures to develop successful strategies and implementation for promotional efforts with licensees in international markets. “Brad’s experience in negotiating key licensing and promotional deals is an important asset in helping us expand our international business,” said Matheny. “Building on his outstanding contributions as a team leader, Brad will be implementing business strategies that benefit our brands, partners and product lines.” After joining Warner Bros. Consumer Products in 1998, as a Global Management Trainee, Braun was promoted to Sales Manager, International Licensing and then Director of Business Development and Sales, International Licensing. Prior to Warner Bros. Consumer Products, Braun worked as an Assistant Vice President at IBJ Schroder Bank & Trust Company in New York. Braun holds a Master of Business Administration degree from Georgetown University School of Business and a Bachelor of Science degree in Accounting from Case Western Reserve University. Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
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