Television
February 3, 2011
Brett Bouttier Named General Manager Of “TMZ”
(February 3, 2011 – Los Angeles, CA) – Brett Bouttier has been named General Manager of “TMZ.” In addition, he will continue to manage Digital TV Ad Sales for the Warner Bros. Television Group. The announcement was made today by Craig Hunegs, Executive Vice President, Business Management, Warner Bros. Television Group and Hilary Estey McLoughlin, President, Telepictures Productions. As General Manager, Bouttier will work alongside Harvey Levin and Jim Paratore, Executive Producers of “TMZ.”
In his new post, Bouttier will oversee “TMZ” revenue and ad sales as well as all day-to-day operations of the various businesses of the brand, including television, online and mobile. In addition, he will look for new business opportunities to continue to expand “TMZ” beyond its television show and online property.
“‘TMZ’ has grown into one of the most important and iconic brands in entertainment today. The franchise has exceeded all of our expectations for success and Brett has had an instrumental role in its growth,” said Estey McLoughlin. “Brett is the perfect choice to work with Harvey and Jim and the rest of staff to ensure that we deliver results and continue to grow.”
“Brett has been involved with ‘TMZ’ since its inception, so he really understands the brand,” said Levin. “It will be great to have him fully dedicated to ‘TMZ.’”
“‘TMZ’ is a unique cross-platform brand,” said Paratore. “Brett’s range of experience in television and the digital space is exactly what we need as we continue to innovate and grow ‘TMZ.’”
Bouttier most recently served as Senior Vice President, Digital for WBTVG. He joined the company as Vice President, New Business & Sales Strategy for Telepictures in 2004 from NBC Universal Television, where he had spent his entire professional career, serving in various sales and strategy roles across television distribution. He joined Universal Television as a Research Analyst while a junior at UCLA.
About “TMZ”:
“TMZ,” the first multi-platform, three-screen success for any media company, launched in 2005. “TMZ’s” meteoric rise is based on “TMZ’s” consistent ability to be first to break celebrity news. “TMZ” attributes its growth to multi-platform coverage and stands out as the most cited entertainment news source in the world.
“TMZ” is the largest, most trusted entertainment news brand with young people today: #1 online, #1 on-air and #1 on mobile. “TMZ's” accurate, unfiltered, humorous, coverage of celebrities has made it the #1 entertainment magazine show with the hard to reach 18-34 year old audience, while still connecting with the broader 18-49 audience, where it ranks second in that demo. Appealing equally to men and women, “TMZ” reaches over 53 million people across its three platforms every month.
The “TMZ” television program continues to build on and supplement the worldwide success of TMZ.com and is the #1 syndicated magazine among adults ages 18-34 (Nielsen). “TMZ” on TV is cleared in more than 75% of the country including Fox O&Os through 2014 and also airs in several international markets. ###