(May 7, 2002 - Burbank, CA) - Claudio Ludovisi has been named Vice President, Domestic Corporate Marketing, Warner Bros., it was announced today by Brad Ball, Executive Vice President, Domestic Corporate Marketing, Warner Bros. In this newly created position, Ludovisi will be responsible for managing corporate marketing initiatives across all Warner Bros. divisions and will be integral in franchise property development. Ludovisi will also be charged with further defining entertainment marketing opportunities across all AOL Time Warner companies, as well as within ethnic market segments, drawing on his professional background in Latin America and his understanding of the Hispanic marketplace. “Claudio’s strategic background and focus on the consumer brings a key discipline to our Corporate Marketing efforts. Every day new opportunities from within the extraordinary assets of AOL Time Warner pop up and Claudio’s arrival will allow us to better take advantage of them and to create linkage between them,” said Ball. Ludovisi most recently served as Vice President, Latin America, Warner Bros. Consumer Products, a post he was promoted to in 1999. He joined the company in 1998 as Director, Promotions & Business Development, Latin America, WBCP. Prior to Warner Bros., Ludovisi spent four years at Booz, Allen & Hamilton, a management consulting firm, serving as an associate in the firm’s communications, media and technology group. Before that he spent three years at Saatchi & Saatchi Advertising. Ludovisi holds a bachelor’s degree in economics from University of California, Los Angeles and a master’s degree in management from the J.L. Kellogg Graduate School of Management at Northwestern University.
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