(March 14, 2000 – Burbank, CA) – Dave Hedrick has been promoted to the newly created position of Vice President, Promotions and Branded Foods for Warner Bros. Consumer Products. He will report to the Senior Vice President of Promotions and Branded Foods. “We are pleased to have Dave, a talented and proven Warner Bros. Executive, as part of our Promotions team,” said Rob Gruen, Executive Vice President, Worldwide Marketing and Retail Business Development for Warner Bros. Consumer Products. “His knowledge of Warner Bros., his sales skills and his understanding of retail promotions make him an excellent addition.” Hedrick joined Warner Bros. Consumer Products in 1995 in Retail Business Development where he was instrumental in building relationships with Wal*Mart, Kmart and Toys ‘R’ Us. Prior to joining the division, he worked in Warner Bros. Domestic Television Distribution as a television sales account executive. He also served as Manager of Media Research and Marketing in Warner Bros. Corporate Media Research. Hedrick graduated from University of California, Los Angeles (UCLA) with a Bachelors Degree in Theater, Film and Television and received his Masters Degree in Communications Management from the Annenberg School of Communications at the University of Southern California (USC). Warner Bros. Consumer Products, a division of Warner Bros., a Time Warner Entertainment Company, L.P., is one of the leading and most diversified licensing and retail merchandising organizations which includes a vast library of intellectual properties and the Warner Bros. Studio Stores, including wbstore.com, our e-commerce website. With over 3,700 licensees, Warner Bros. Consumer Products licenses the rights to names, likenesses and logos for a variety of entertainment properties, categories, and Warner Bros. name icons that include Looney Tunes, Batman, Superman, Scooby-Doo, The Wizard of Oz, Friends, ER, and its newest member, Harry Potter.and WB Toys.
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