(October 7, 2010 – Burbank, CA) - David Caplan has been named Managing Editor of TooFab.com, the new online destination for all that is desirable about celebrity, stardom and the trappings of life that comes with it. The announcement was made today by Hilary Estey McLoughlin, President, Telepictures Productions. Caplan will ensure TooFab.com is the go-to destination for all things FAB by covering celebrity fashion, award shows, weddings, babies and more. TooFab.com has developed a network of fashion, beauty and philanthropy contacts to remain at the forefront of news in these arenas, guaranteeing that TooFab.com will be there to break news on celebrity happenings. “We are thrilled to add TooFab.com to our expanding digital portfolio and to have David Caplan bring his track record and experience to the site,” said Estey McLoughlin. “TooFab.com will serve as an exclusive portal to the fabulous lives of celebrities and we look forward to fostering this unique brand and providing a fabulous destination for advertisers under Caplan’s leadership." Caplan said, “I am so excited to join TooFab.com and help shape the voice, content and user experience for this new brand. Drawing on my background in celebrity and fashion journalism, as well as relationships with celebrities themselves, allows us to develop TooFab.com into the ultimate resource for all things fabulous while giving users the access and information they’re craving.” David Caplan brings his twelve years of news experience covering entertainment, celebrities, fashion/style and pop culture to TooFab.com. Since 2008, Caplan served as Senior Editor at People Magazine, where he oversaw, managed and edited Scoop, the magazine’s news and gossip section. Prior to that, Caplan was a Staff Editor at People and before that he served as a Senior Correspondent at VH1 News. From 2005-2007, Caplan held the post of Deputy New York Bureau Chief for Star Magazine where he started as a Senior Reporter/Writer in 2003. From 2000-2003, Caplan was an Editor at WWD (Women’s Wear Daily) and from 1999-2000 he was an Associate Editor at Time Inc. Custom Publishing. Caplan began his career as an Editorial Assistant/Jr. Reporter for Shoot Magazine in 1998. Caplan holds a Bachelor of Journalism from Ryerson University and a Bachelor of Arts from Toronto’s York University. About TooFab: TooFab.com is the destination for all things fabulous. Launched by TMZ in April 2010, TooFab.com is already a favorite destination for celebrity fashion and news with 1.8 million unique users in August 2010 according to comScore.