Reporting into Sanders and Nelson, Haddad will now oversee all aspects of WBIE, including publishing, operations, sales, marketing, digital/mobile games, business development and game production.
“WBIE has grown into a top games publisher by creating acclaimed hit franchises, and we are confident David is the leader to continue our path to success,” said Nelson. “Working with the already strong team in place, David will be overseeing the day-to-day operations of WBIE and taking strategic advantage of all opportunities to maximize our leading game franchises and strong development capabilities.”
“As we continue to distribute high-quality games across all platforms, we believe having David’s leadership will be beneficial as we look to further leverage our market-leading global infrastructure to expand our games business worldwide,” said Sanders. “David’s background and management style will aid us in building upon our successes and broaden our growth in digital and mobile arenas.”
“I am looking forward to working more with the talented WBIE team to stay on the trajectory of success and grow the company as the industry evolves,” said Haddad. “We will continue our strategic focus on producing games based on our key franchises with our outstanding development studios, as well as extend our mobile and live games capabilities.”
Haddad most recently served as Executive Vice President, Publishing Operations, Warner Bros. Interactive Entertainment. With over 25 years of online, entertainment and games experience, he previously served as COO of Activision/Blizzard’s “Guitar Hero” business and has held leadership roles at Sierra Online, Mattel and The Walt Disney Company.
About Warner Bros. Interactive Entertainment:
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all platforms, including console, handheld, mobile and PC-based gaming for both internal and third party game titles.