(April 28, 2008 – New York) – Director/producer McG (the upcoming “Terminator 4” feature film, “Supernatural,” the “Charlie’s Angels” movies), writer/producer Josh Schwartz (“Gossip Girl,” “Chuck,” “The O.C.”) and “Prom Queen” producers Big Fantastic are among the top-tier creative talent slated to provide original programming for TheWB.com, a premium, ad-supported, video-on-demand, interactive and personalized network launched by the Warner Bros. Television Group (WBTVG). The site will feature a rich interactive environment along with dramatic programming and is the next step in WBTVG’s strategic expansion into digital production and broadband distribution. TheWB.com programming will be distributed on its own proprietary website, across the Internet, on television and in the wireless space via a variety of preferred partners and distribution methods. The new series will all be released under the Studio 2.0 banner, WBTVG’s division for original digital programming, both live-action and animation, created for broadband and wireless. TheWB.com represents a new programming platform for WBTVG and aims to be the premiere destination for original dramatic series on the Internet. Its programming will be aimed at the Adults 16–34 demographic highly coveted by advertisers, with an emphasis on women. The new destination will feature an exclusive slate of original shows, including the following: “Sorority Forever”: McG, through his Wonderland Sound and Vision banner, teams up with Big Fantastic – producers of the hit digital series “Prom Queen” – on an innovative mystery/drama which peeks behind the walls of one of the most intriguing secret societies in the world: the sorority. With a mystery around every corner and unprecedented audience interaction, “Sorority Forever” will provide viewers with a sexy, immersive experience that is simultaneously realistic and voyeuristic: Think “Prom Queen” meets “The O.C.,” but set in college. McG will executive produce, along with Big Fantastic creators/executive producers Douglas Cheney, Chris Hampel, Chris McCaleb and Ryan Wise. Untitled Josh Schwartz music project: Created by Josh Schwartz (“The O.C.,” “Chuck,” “Gossip Girl”) and executive produced with Alexandra Patsavas (music supervisor for “The O.C.,” “Gossip Girl,” “Grey’s Anatomy,” “Mad Men”), this new, web-exclusive series is set in the music world, taking viewers to the front of the line and behind the soundboard of a fictional Hollywood rock club and chronicling the lives and loves of the club’s employees, patrons and musicians. The series, from Schwartz’s College Hill Pictures, will also feature on-camera performances by bands both established and unknown. Written in part by some of the music industry’s most original voices – rock critics and musicians alike – and married to a dynamic music networking website, this series will be the place to discover a new generation of stars and the next great bands. “Exposed”: Through his Wonderland Sound and Vision banner, McG executive produces a thriller about a college student, haunted by a hidden past, trying desperately to remain undercover when former associates hunt him down and threaten to expose the truth about who he really is. Blake Calhoun and Mike Maden (creators of the hit Internet series “Pink”) are co-executive producers for Alternative Fuel, LLC. Calhoun directs from a story and screenplay by Maden. “Chadam”: Cutting-edge artist Alex Pardee and producer Jason Hall of HDFILMS Inc. are teaming up on a 3D animation project based upon Pardee’s character of the same name. Initially introduced as a character icon for the popular rock band The Used, Chadam has become an Internet phenomenon. An action-horror-adventure story filled with self-discovery, “Chadam” will come to full 3D animated life via the magic of Unreal Engine 3, the leading technology and development framework that powers cutting-edge games such as “Gears of War” and “BioShock” on today’s popular platforms, including PC, Xbox 360 and PlayStation 3. “Rich Girl/Poor Girl”: From Gary Auerbach, the executive producer and creator of “Laguna Beach” and “Newport Harbor,” this reality series takes a wealthy Orange County, Calif., girl and swaps her life with that of a low-income teen from Los Angeles. It’s a comedic experiment in what makes us different – while also pointing out what we have in common. “High Drama: Against All Oz”: Created by James Percelay (“Snaps,” “Saturday Night Live”), this unscripted series documents the production of a big-budget high school musical, bringing viewers all the real and imagined behind-the-scenes drama on and off the stage. “Lockdown”: In this thriller from Jeremy Littman (“Law & Order,” “CSI: NY”) and Morgan Gendel (“Law & Order,” “The Dresden Files”) a beautiful young model thinks she has it all – marriage, money, fame – until her jealous husband turns her into a prisoner in her own home. About Warner Bros. Television Group The Warner Bros. Television Group oversees the entire portfolio of Warner Bros. television businesses, including worldwide production, traditional and digital distribution and broadcasting. WBTVG is committed to creating, producing and distributing content across all traditional, emerging digital and future platforms in the evolving entertainment and media landscape. In the traditional television arena, WBTVG produces primetime, first-run, cable and animation series which are distributed worldwide. WBTVG is also an innovative leader in developing new business models for the evolving digital television marketplace, including ad-supported video-on-demand as well as broadband and wireless destinations featuring original content produced by WBTVG. The Group provides unmatched digital media sales opportunities tailored to clients seeking multiplatform campaigns across broadcast, cable, broadband and wireless outlets. Warner Bros. Entertainment is also a partner with CBS in The CW Television Network.
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