In this newly created role which she assumed June 1, Feng will be responsible for the overall day-to-day operations of the company, including overseeing start-up staffing, operations and its support of Flagship Entertainment’s creative development, marketing and co-production activities. She will be based in Beijing.
Flagship Entertainment is the joint venture between CMC Holdings and Warner Bros. founded in September 2015 with the mandate to produce Chinese-language films in response to the rapidly growing market for premium content globally, particularly in China, and the increasing demand for high-quality Chinese-language movies around the world.
“Elaine possesses rich experience, expertise and contacts across the creative and operational sides in both traditional media and internet space, and makes a great leader for Flagship,” said Ruigang Li, Chairman of CMC, “We believe she will bring out maximum potential for our company as we establish Flagship as an important player in the Chinese-language film business within China and globally.”
“With Elaine, we’re getting someone with long track record of success across the Chinese entertainment industry,” said Kevin Tsujihara, Chairman and CEO, Warner Bros. “She’s strategic, creative and well-connected, and has the knowledge and experience necessary to establish and position Flagship for ongoing success. I’m very happy to welcome Elaine to the company.”
“I’m honored to lead Flagship Pictures China at this important juncture,” said Feng. “Not only is this a unique opportunity to put my experience across the media, Internet and entertainment sectors to use in the rapidly growing and evolving Chinese film industry, it’s also a privilege to play a role in realizing the vision so clear in the DNA of both partners—the pursuit of excellence and the creation of impactful films. I believe Flagship has incredible potential to create a wide variety of films for both Chinese and global audiences.”
In March, Flagship announced its inaugural film slate, which includes films from every genre with a wide range of budgets; the first of these titles will be released in this year.
Prior to joining Flagship, Feng most recently served as the CEO of Warner Music China, with the responsibilities for all of Warner Music Group's recorded music operations in China. Before that, she was the Executive Vice President of Tom Online Inc and she's also held executive posts at Sohu.com, ChinaByte/News Corporation China and Star TV Beijing.