(May 9, 2006 - Burbank, CA) – Eric Shiu and Karen Toal-Anderson have both been named to Vice President posts in the Worldwide Television Creative Services department at the Warner Bros. Television Group, it was announced today by Karen Miller, Senior Vice President, Worldwide Television Creative Services. The two will both report to Miller and will work closely with her in developing and implementing creative campaigns and strategies for the Studio’s seven television production and distribution entities: Warner Bros. Television, the newly launched Warner Horizon Television, Telepictures Productions, Warner Bros. Animation, Warner Bros. Domestic Television Distribution, Warner Bros. Domestic Cable Distribution and Warner Bros. International Television Distribution. Shiu has been named Vice President, Creative Services & On-Air Promotion, and he will serve as Miller’s second-in-command for the department. In his new position, Shiu will spearhead the day-to-day activities of a Creative Services group charged with the conceptualization, development and production of all on-air, digital and print promotional materials for the Studio’s worldwide television marketing and branding initiatives. He will manage the On-Air staff and work closely with the Art & Advertising unit to create cohesive advertising campaigns and ensure brand integrity. Toal-Anderson has been named Vice President, Art & Advertising. She will be responsible for developing and implementing the visual direction and creative campaign for all marketing projects for the Studio’s television production and distribution divisions. She will run the day-to-day operations of the print department, managing the team of staff and freelance art and advertising directors through the concept, development and production phases for all print advertising, marketing and sales materials. “Eric Shiu and Karen Toal-Anderson are both extremely innovative and dynamic executives with complementary skill sets, and I could not be more pleased to have them join and help run the Creative Services team,” said Miller. “Eric’s on-air savvy, brand development experience and success launching numerous hit shows at FX will prove invaluable as we serve the seven divisions of the Warner Bros. Television Group. Karen has worked closely with us for many years as part of the Warner Bros. account team at The Illusion Factory, and her inspired design ability and management skills make her the perfect person to head our Art & Advertising department and help lead us into the future.” Prior to joining Warner Bros., Shiu spent 11 years at FX Networks, where he held several progressively responsible marketing positions. Since January 2000, he served as Vice President, Marketing and Creative Advertising and was responsible for all aspects of consumer and trade marketing, advertising, media planning, promotions and brand development for the cable network. He played a key role in the launch campaigns for the Emmy-winning FX series “The Shield,” as well as breakout hits “Nip/Tuck” and “Rescue Me,” among others. Before FX, Shiu worked at Ogilvy & Mather Advertising in Los Angeles for three years. Toal-Anderson joins Warner Bros. after nine years at The Illusion Factory, an entertainment-based advertising and marketing agency. She joined Illusion in 1997 as a Graphic Designer, subsequently earning promotions to Art Director and, later, Senior Art Director. She was a member of Illusion’s Warner Bros. account team, working on the Studio’s Emmy campaigns and key art for international theatrical and television properties. In June 2005, she left the staff of The Illusion Factory but retained ties to the company, serving as a consultant while maintaining her own independent design agency. Her other key credits include, among others, serving as Art Director for music superstar Alan Jackson’s Academy of Country Music Award-winning video “Drive,” and designing the launch campaign for ’N Sync’s “Bigger Than Live” and the key art for the forthcoming independent feature film “Conversations With Other Women,” starring Helena Bonham Carter and Aaron Eckhart.
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