(April 11, 2001 – Burbank, CA) – Erin Corbett has been promoted to Vice President, National Promotions, Domestic Marketing, Warner Bros. Pictures, effective immediately. The announcement was made today by Robert Schneider, Senior Vice President, Worldwide Corporate Promotions. Corbett moves up from Director, National Promotions, a post she has held since July, 1999. In her expanded role, Corbett will continue to explore promotional and media tie-in opportunities for Warner Bros. Pictures’ films while taking on additional responsibility for strategic promotional planning on individual campaigns and interacting directly with the various production companies working with the Studio. She will continue to report to Schneider. “Erin has applied her enthusiasm, creativity and focus to bringing some of our most successful promotional campaigns to the marketplace,” states Schneider. “Her excellent working relationship with a wide range of promotional partners will position us to aggressively search for additional opportunities for our upcoming films. I’m pleased to recognize her valuable contributions with this promotion.” Corbett was involved in the high-profile media tie-ins for such films as the three Pokémon features, the international blockbuster “The Matrix,” “Lethal Weapon 4” and “Wild Wild West.” For 1999’s “House on Haunted Hill,” she helped develop the popular scratch-and-win ticket program that was the first in-theater promotion of its kind. Her current projects include the highly anticipated feature adaptation of the best-selling novel, “Harry Potter and the Sorcerer’s Stone,” due for a November 2001 release, and the sequels to “The Matrix.” Corbett joined Warner Bros. Pictures in August, 1997, as Manager, National Promotions, moving over from The Walt Disney Company where she was Assistant Manager of National Promotions. Prior to that, she held various marketing positions at several divisions within The Walt Disney Company, including Buena Vista Television and Walt Disney Licensing.
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