(August 24, 2010 – Burbank, CA) – The world’s most popular construction toy brand is coming to life as Warner Home Video (WHV) and the LEGO Group release an all-new animated feature-length DVD movie, “LEGO® Hero Factory Rise of the Rookies,” based on the new construction (constructible action figure) property Hero Factory on November 16, 2010 for $14.97 SRP. “LEGO Hero Factory” will debut on NickToons on September 20, 2010. Filled with tons of action and adventure, “LEGO Hero Factory Rise of the Rookies” takes a look at the elusive Hero Factory in Makuhero City which designs, builds and dispatches the most skilled robot heroes to fight villains, solve crises and restore peace across the universe. Order due date is October 12, 2010. “LEGO Hero Factory Rise of the Rookies” follows the adventures of six Heroes as they begin to work together to complete missions. Alpha team leader and the toughest Hero at the Hero Factory, Stormer, along with his crew members Bulk and Stringer have been assigned to train a new Rookie team made-up of Furno, Breez and Surge who are trying to prove to Stormer and each other why they are ready to become true Heroes. But things take a dramatic turn when the Heroes realize that the evil villains they are fighting against are actually working for someone in Stormer’s past and plotting to take down the Hero Factory! It all began years ago when Stormer was just a Rookie. While on a dangerous mission, their leader was wounded and it was put upon Stormer and his fellow Rookie, Von Ness, to save the city. But when Von Ness deserted him, Stormer was forced to go into battle alone. Stormer succeeded that day, just like he has on every mission since then, but he still carries around the feeling that something is left unfinished. Voice talent includes John Schneider (“Dukes of Hazzard,” “Smallville”) as Preston Stormer, Malcolm McDowell (“Heroes”) as Mr. Makuro, Henry Winkler (“Happy Days”) as Zib and Mark Hamill (“Star Wars”) as Von Nebula. “Warner Home Video is very excited to be the new exclusive home entertainment partner for the LEGO Group and to be announcing our first DVD title with ‘LEGO Hero Factory,’” said Amit Desai, WHV Vice President, Family, Animation and Partner Brands Marketing. “This beloved brand has been a part of the lives of millions for nearly 80 years and we are happy that we can bring the creative world of LEGO toys to life through our DVD releases.” Named the “Toy of the Century” in 2000 by Fortune and the British Association of Toy Retailers, LEGO has become the world’s largest toy constructible population group. Since 1949, an impressive 440 billion LEGO elements having been manufactured while more than 400 million children and adults play with LEGO bricks annually. About the LEGO Group: The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 7,500 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries. About Warner Home Video: With operations in 90 international territories, Warner Home Video, a Warner Bros. Entertainment Company, a division of the Warner Bros. Home Entertainment Group, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment. About Warner Bros. Home Entertainment Group: Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.