(September 29, 2003 – Burbank, CA) – Gene Garlock has been named to the newly created post of Senior Vice President, Promotions, Warner Bros. Pictures International. The announcement was made today by Sue Kroll, President, Marketing, Warner Bros. Pictures International. Reporting directly to Kroll, Garlock will assume leadership of the Promotions Department and be responsible for implementing a major growth strategy in the area of third-party promotional activity associated with Warner Bros. Pictures International’s theatrical releases. Along with developing and managing ongoing strategic alliances with major global and regional partners, Garlock will manage Warner Bros. Pictures International’s promotions operations in Europe, Latin America and Asia Pacific. “As we increase the number of tentpole films that we release each year, we have an appropriate need for large-scale global promotions. Gene has tremendous experience working with some of the world’s biggest corporate brands and he is the ideal person to ensure that we’re maximizing our promotional partnership opportunities,” said Kroll. Previously, Garlock headed up Global Entertainment and Licensing Partnerships for Equity Marketing, Inc. Along with being the primary entertainment and licensing contact for the agency’s client base, he was responsible for managing international business for Burger King. Prior to Equity Marketing, Garlock was Executive Vice President at Simon Marketing, Inc., in Chicago, directing the day-to-day management of the agency’s North American business for McDonald’s Corporation, their largest global client. He was responsible for creating multi-cultural licensing and promotional plans for McDonald’s adult and youth businesses, for creating and implementing unique adult-based consumer promotions, and for developing licensing and promotional strategies for the company’s Happy Meal business. Garlock began his career at Mattel, Inc., where he spent 11 years. There he worked in various capacities, including in direct marketing and promotions, before being promoted to Vice President of Entertainment and Licensing.
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