Home Entertainment
February 8, 2002
Genius Products And Warner Home Video Ink Exclusive Production And Distribution Deal
(February 8, 2002 – Burbank, CA) – Genius Products (OTCBB:GNPI) and Warner Home Video (WHV) today announced the signing of an exclusive, long-term production and distribution deal for the Baby Genius and Kid Genius branded lines of children’s entertainment home video product.
As a part of the agreement, Warner Home Video will pick up immediate distribution of the three current award-winning Baby Genius videos, “Mozart and Friends,” “Mozart and Friends: Sleepytime” and “The Four Seasons.” In addition, WHV and Genius Products plan to produce, distribute and market at least two new Baby Genius home videos (VHS and DVD) beginning in 2002 and plan to launch the Kid Genius home video series in 2003.
In addition to new toy lines announcing this month at New York’s Toy Fair 2002, Genius Products, Inc., publishes and distributes the highest quality musical CDs, cassettes and videos. With WHV, Genius Products, Inc. is committed to providing music-based edu-tainment that is at once stimulating and educational for babies and young children.
“Warner Home Video is thrilled to begin this partnership with Baby Genius, a leading brand in the fast-growing category of children’s developmental edu-tainment,” said Ewa Martinoff, WHV vice president, family entertainment marketing. “The highly creative and entertaining Baby Genius programs are the perfect fit for Warner Home Video’s infant/toddler initiative.”
“We are honored that Warner Home Video shares our vision for the enormous potential of the Baby Genius and Kid Genius brand,” said Klaus Moeller, CEO of Genius Products, “and we look forward to working with WHV to expand the scope of our children’s entertainment collection around the world.”
About Genius Products, Inc.
Genius Products Inc. owns and develops intellectual properties such as Baby Genius and Kid Genius. The company is a producer, publisher and distributor of both audio and video titles, which are available at retailers nationwide. The company, through it’s licensing agent, Global Icons, also licenses the Baby Genius name to a number of quality third party companies including The Catton Apparel Group, Planet Toys, American Marketing Enterprises, Samsonite Juvenile Products, Weisner Products, and Baby Boom. Promotional partners include Kellogg’s, The World Famous San Diego Zoo and Gerber.
About Warner Home Video
With operations in 78 international territories – more than the video division of any other studio – Warner Home Video commands the largest distribution infrastructure in the global video marketplace. WHV's film library is the largest of any studio, offering top-quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment Company, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment. # # #