(April 20, 2004 - Burbank, CA) - Gus Lucas has been promoted to Executive Vice President, Warner Bros. Domestic Cable Distribution (WBDCD), it was announced today by Eric Frankel, President, Warner Bros. Domestic Cable Distribution. Lucas, who has served as Senior Vice President, Warner Bros. Domestic Cable Distribution since 2000, has been integrally involved in innovative licensing deals for series, movies and specials with more than 35 basic cable networks including: “The West Wing” to Bravo; “Third Watch” to A&E; “Gilmore Girls” to ABC Family; “The Ellen DeGeneres Show” to Oxygen; “Murphy Brown” to Nick at Nite; “Mad TV” to Comedy Central; “Smallville” to ABC Family, and deals with new networks including HDNet and TV One as well as first-ever deals for WBDCD with the Hispanic broadcast networks Telefutura and Telemundo. Lucas will continue to be responsible for the sales and marketing efforts of the unit, including oversight of the sales team and supervision of inventory management, presale research, post-sale marketing support and distribution. Based in Burbank, Lucas also serves as the second-in-command of WBDCD reporting to Frankel. “Throughout the years, I’ve had the pleasure of knowing Gus as a client, a colleague, a friend, and most recently, as an integral member of our team,” said Frankel. “Gus’ expertise, insights, and, above all, incredible salesmanship, have been a key driver in the success of our efforts at Warner Bros. Domestic Cable Distribution. As our business continues to change and increase in complexity, I couldn’t be more pleased and reassured than to have Gus at my side.” Lucas joined WBDCD after consulting on the formation of several new channels as well as serving as head of content for an Internet portal. Prior to that, he served as President, Programming at The Family Channel from 1995-1998, where he was responsible for all commercial programming on the channel. Before that, he served as Executive Vice President, Viacom Entertainment Group & President, West Coast Operations and Viacom Productions for seven years (1986-1993), charged with the overall creative, financial and production management of Viacom Productions. Lucas began his entertainment career at ABC and became Vice President & Assistant to the President, ABC Entertainment (1980-86) where he was responsible for overseeing network series programming; program planning and scheduling; specials; on-air and print promotion as well as being integrally involved with all other aspects of the network. Lucas holds a degree in finance and marketing from Syracuse University.
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