(October 25, 2011 – London, UK) – Warner Bros. has opened The Harry Potter Shop at Harrods, a dedicated pop-up retail environment that brings elements from Diagon Alley to the high street in one of the world’s most iconic department stores. Opening on Monday, 24 October 2011, and running through January 2012, The Harry Potter Shop at Harrods is likely to become one of London’s ultimate Christmas shopping destinations as fans from around the world flock to Knightsbridge to experience the magic of the record-breaking film franchise. Josh Berger, President and Managing Director of Warner Bros. Entertainment UK, said, “As the most successful film franchise in cinema history, Harry Potter enjoys loyal and dedicated fans around the world. We’re delighted to have partnered with Harrods to create a unique shopping experience that not only captures the essence of the Harry Potter phenomenon, but one that showcases an incredible range of products that will make beloved fans of the series proud.” Also exclusively offered during this special time, Warner Bros. is pleased to give fans a special preview of “Warner Bros. Studio Tour London – The Making of Harry Potter” in advance of the official opening in March 2012. Located on the 3rd floor of the store, The Harry Potter Shop at Harrods covers over 4,000 square feet and offers fans and holiday shoppers the opportunity to select from a huge range of Harry Potter products. The product range includes prop replicas and collectibles from The Noble Collection and Tonner Doll; toys and games from LEGO, TOMY, Hasbro, Winning Moves, and She Who Dares; a collection of wizard costumes from Rubies; and the LEGO Harry Potter video games. “Harry Potter: The Complete 8-Film Collection” in the Limited Edition Elder Wand Chest, which is only available in the UK at Harrods, starting December 2, 2011, will retail for £199 and contains the complete Harry Potter film collection on 11 Blu-ray discs. Also on display are original props and costumes from the films, including the sword of Gryffindor, broomsticks, Hogwarts school uniforms, and the Elder Wand. Game pods are set up in-store to allow fans to play “LEGO Harry Potter: Years 1-4,” as well as “LEGO Harry Potter: Years 5-7,” upon its release on November 18, 2011. Sony also has their latest 3D technology on display so fans can watch “Harry Potter and the Deathly Hallows - Part 1” and, after its release on December 2, “Harry Potter and the Deathly Hallows – Part 2” in 3D. Finally, “Warner Bros. Studio Tour London - The Making of Harry Potter” has set up a special installation where visitors can take their photo at the Great Hall and get a sneak peek of what to expect when the UK’s newest attraction opens on 31 March 2012. Fans can also enter a competition sponsored by The Harry Potter Shop at Harrods to win the ultimate Harry Potter prize package – A Sony KDL40NX723 3D TV, a Sony L600 Blu-ray Home Theatre system and two pairs of TDG-BR250 3D glasses, a LEGO Hogwarts Castle, TOMY’s The Monster Book of Monsters, TOMY’s Hermione Bag, TOMY’s Dumbledore Wand, a Rubies Harry Potter dress-up costume, a Harry Potter: Page to Screen book by Titan, a “LEGO Harry Potter: Years 5-7” video game and one family ticket (for 2 adults and 2 children) to the much-anticipated “Warner Bros. Studio Tour London - The Making of Harry Potter.” Other promotional elements include a gift with purchase, as well as additional promotional opportunities to be announced via the Harry Potter UK Facebook page, which currently boasts over 1.4 million fans. About Warner Bros. Consumer Products: Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About “Warner Bros. Studio Tour London – The Making of Harry Potter”: This unique walking tour attraction will offer visitors the very first opportunity to journey behind-the-scenes and experience the magic that has gone into creating the most successful film series of all time. Visitors will be able to see firsthand the sheer scale and detail of the actual sets, costumes, animatronics, special effects and props used in all eight of the Harry Potter films.