(June 26, 2009 – Burbank, CA) – Warner Bros. Consumer Products (WBCP), along with its prominent retail partner, Hot Topic Stores (Nasdaq: HOTT), has announced an enchanted and exclusive, one-time fan event in Paramus, New Jersey, featuring Harry Potter star Tom Felton, in support of the highly anticipated upcoming feature film, “Harry Potter and the Half-Blood Prince.” On Friday, July 10, beginning at 7:00 p.m., Felton, who plays Harry’s arch rival, Draco Malfoy in the film series, will visit the Hot Topic store at the Garden State Plaza and participate in a VIP signing for 750 lucky fans who purchased the special-edition “Harry Potter and the Half-Blood Prince” T-shirt. Starting today, while supplies last, Hot Topic will give fans the opportunity to own the limited-edition “Harry Potter and the Half-Blood Prince” T-shirt, available exclusively at the Hot Topic store at the Garden State Plaza in Paramus, New Jersey. The first 750 fans to purchase these specially designed T-shirts will receive a wristband, gaining them access to the Hot Topic in-store signing event on July 10, where they will have the opportunity to meet Felton and have him autograph a special “Harry Potter and the Half-Blood Prince” poster. Hitting theaters Wednesday, July 15, “Harry Potter and the Half-Blood Prince” is the sixth installment and latest chapter in the wildly popular film franchise from Warner Bros. "The excitement builds with each Harry Potter film and fans really want to be a part of this incredible experience," said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. "In partnership with Hot Topic, we are able to provide a very unique opportunity to the fans that will truly be an event to remember." As part of the retail program in support of “Harry Potter and the Half-Blood Prince,” each of the 679 Hot Topic stores across the United States are featuring Harry Potter window store-front displays and merchandise boutiques, offering the widest selection of Harry Potter products, including hoodies, T-shirts, wallets, messenger bags, accessories and more. In addition, WBCP and Hot Topic will also host two unprecedented, consecutive online sweepstakes at www.hottopic.com or www.harrypotter.com/wishlist, where Harry Potter fans can enter to win a trip to the star-studded “Harry Potter and the Half-Blood Prince” New York City premiere and a VIP meet-and-greet with Tom Felton, as well as win a trip to London to visit the Harry Potter movie set, currently in production on the final installments of the celebrated Harry Potter film series. “Harry Potter is one of the most beloved franchises of all time and we are thrilled to be able to align with Warner Bros. Consumer Products on this expansive partnership,” said Betsy McLaughlin, CEO, Hot Topic. “Hosting Tom Felton is the perfect way to help show our appreciation to the fans and we eagerly await what is sure to be an unbelievable event on July 10.” The magic begins Wednesday, July 15, 2009, when “Harry Potter and the Half-Blood Prince” storms theaters nationwide. The sixth installment of the highly successful film franchise, “Harry Potter and the Half-Blood Prince” reunites Harry (Daniel Radcliffe), Ron (Rupert Grint) and Hermione (Emma Watson) as they prepare to battle Voldemort (Ralph Fiennes). Directed by Harry Potter veteran, David Yates, “Harry Potter and the Half-Blood Prince” also returns key characters including Professor Dumbledore (Michael Gambon), Professor Snape (Alan Rickman), Hagrid (Robbie Coltrane), Professor McGonagall (Maggie Smith) and introduces Professor Slughorn (Jim Broadbent). About “Harry Potter and the Half-Blood Prince” Voldemort is tightening his grip on both the Muggle and wizarding worlds and Hogwarts is no longer the safe haven it once was. Harry suspects that dangers may even lie within the castle, but Dumbledore is more intent upon preparing him for the final battle that he knows is fast approaching. Together they work to find the key to unlock Voldemort’s defenses and, to this end, Dumbledore recruits his old friend and colleague, the well-connected and unsuspecting bon vivant Professor Horace Slughorn, whom he believes holds crucial information. Meanwhile, the students are under attack from a very different adversary as teenage hormones rage across the ramparts. Harry finds himself more and more drawn to Ginny, but so is Dean Thomas. And Lavender Brown has decided that Ron is the one for her, only she hadn't counted on Romilda Vane’s chocolates! And then there’s Hermione, simmering with jealousy but determined not to show her feelings. As romance blossoms, one student remains aloof. He is determined to make his mark, albeit a dark one. Love is in the air, but tragedy lies ahead and Hogwarts may never be the same again. This film has been rated PG for scary images, some violence, language and mild sensuality. For downloadable press materials on this film, please visit: http://press.warnerbros.com and for downloadable film clips and other EPK materials please visit: www.epk.tv. www.harrypotter.com About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Hot Topic Hot Topic, Inc. is a mall and web based specialty retailer operating the Hot Topic and Torrid concepts, as well as the e-space music discovery concept, ShockHound. Hot Topic offers music/pop culture-licensed and music/pop culture-influenced apparel, accessories, music and gift items for young men and women principally between the ages of 12 and 22. Torrid offers apparel, lingerie, shoes and accessories designed for various lifestyles for plus-size females principally between the ages of 15 and 29. ShockHound (www.shockhound.com) is a one-stop, genre-spanning music website where people of all ages can purchase MP3s and music merchandise, share their music interests and read music news and editorial content. As of May 30, 2009, the company operated 679 Hot Topic stores in all 50 states and Puerto Rico, 157 Torrid stores, and Internet stores www.hottopic.com, www.torrid.com and www.shockhound.com. TM & © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © J.K. Rowling. HARRY POTTER and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
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