(June 23, 2003 – Burbank, CA) – Jeff Baker has been appointed Vice President, Non-Theatrical Franchise Marketing for Warner Home Video it was announced today by Mike Saksa, Senior Vice President of U.S. Marketing. In his new role, Baker will be responsible for marketing WHV’s non-theatrical programming as well as acquisitions of direct-to-video properties. He reports to Saksa. Prior to joining WHV, Baker was Senior Vice President of home video for Warner Strategic Marketing where he oversaw acquisitions, co-productions and DVD sales and marketing for the division’s Rhino Home Video group. With nearly 30 years of home entertainment experience, Baker has held executive posts at such companies as Goodtimes Entertainment, where he licensed more than 400 theatrical films for home video release. At RCA, he was in charge of national account sales for the label’s VideoDisc format, a precursor to DVD. In addition, Baker was an executive at music giant Pickwick, where he developed and implemented the company’s sell-through video program. An early online pioneer, Baker was instrumental in launching IBM’s Prodigy Internet service. “Jeff’s extensive experience marketing home entertainment product makes him the perfect choice to expand our family, television and sports lines,” said Saksa. “This category will significantly contribute to WHV’s continued growth and Jeff’s leadership will ensure its success.” A Boston-native, Jeff and his family are currently re-locating from New Jersey. He is based at WHV’s Burbank office. About Warner Home Video With operations in 78 international territories Warner Home Video Inc., commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures Inc., Turner Entertainment Co., Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.
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