(March 13, 2000 – Burbank, CA) – Kevin Tsujihara has been named to the newly created position of Executive Vice President, New Media, Warner Bros., it was announced today by Barry M. Meyer, Chairman & Chief Executive Officer, Warner Bros. In this newly expanded corporate role at the company, Tsujihara adds oversight of all Warner Bros. new media endeavors and initiatives (including Warner Bros. Online and Entertaindom) to his current strategic planning and new business development responsibilities. In addition to coordinating all the new media activities within Warner Bros., Tsujihara will also serve as Warner Bros.’ point person with Time Warner Digital Media and America Online. Tsujihara’s first order of business will be to oversee the dramatic re-launch and re-positioning of Warner Bros. Online as well as the acceleration of the development of original content for the Internet which is currently being created by the various Warner Bros. divisions. “Kevin’s mandate is to oversee and coordinate all Warner Bros. interests as traditional media converges and intersects with the virtual world, and to identify and take advantage of business or technological opportunities that arise in the marketplace,” said Meyer. “Kevin has the skills, the foresight, the insight and the sensibilities to understand and excel in this rapidly changing digital multi-media world. Kevin is that rare combination of futurist and pragmatist. He knows how to keep a business fiscally fit, while at the same time nurturing and supporting creative talent. We will look to him to build businesses, create content and help maintain Warner Bros. place at the forefront of the entertainment industry.” “I am very excited about the challenges ahead and flattered by Barry’s faith in me and my abilities,” said Tsujihara. “While my immediate focus will be the growth of Warner Bros. Online, my primary concern is the entire digital landscape and its future impact on the entertainment arena.” “Our immediate goals are to step up our original content creation with the various creative forces within Warner Bros. and to take Warner Bros. Online to the next level, where it can soon become the ultimate Internet entertainment destination. Our plan is to offer the best of what the best has to offer making Warner Bros. the premier content provider in cyberspace as it is in every other space.” Warner Bros. Online (www.warnerbros.com) is the home of all that is Warner Bros., where the driving force is content and creativity. Dedicated to entertaining visitors with the finest Warner Bros. programs, products and talent from traditional media, as well as with original productions designed especially for and exclusive to Warner Bros. Online from every corner of the world-renowned Warner Bros. talent pool (Warner Bros. Pictures to Warner Bros. Television, Warner Bros. Animation to DC Comics, Telepictures Productions to Warner Bros. Consumer Products to Warner Bros. Online itself). Warner Bros.’ Entertaindom (www.entertaindom.com), serving as Time Warner’s vertical entertainment domain, is a pre-eminent Internet destination drawing upon entertainment news, information and services from all of Time Warner (including Warner Bros., CNN and Entertainment Weekly) and embracing short-form entertainment, along with fan pages, Internet communities and e-commerce related to branded entertainment. Tsujihara joined Warner Bros. in 1994 to assist in the management of the company’s interest in Six Flags; some two years later, he was named Vice President, Corporate Projects, spearheading the company’s ongoing cost-management endeavors, and, in 1998, was named Senior Vice President, Strategic Planning and Development, where he focused on meeting Warner Bros.’ growth objectives by identifying business opportunities growing out of changes in the competitive landscape, the marketplace, technology and regulation. Upon attaining his MBA from Stanford University, he founded QuickTax, Inc., a company specializing in electronically filing tax and financial data. Prior to attending Stanford, he spent four years in Ernst & Young’s entertainment division working in the audit and merger & acquisitions areas. He joined the accounting firm upon graduation from the University of Southern California, where he received his bachelor’s degree in business administration.
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