(November 5, 2003 – Burbank, CA) – Lewis Oberlander has been promoted to Vice President, Domestic Marketing Research. The announcement was made by Dawn Taubin, President, Domestic Marketing, Warner Bros. Pictures. Oberlander continues to report to Dan Rosen, Senior Vice President, Domestic Marketing Research, at the Studio. Under Rosen’s supervision, Oberlander oversees the preparation, development, execution, analysis, and reporting of market research projects related to the full slate of movies being developed and marketed by Warner Bros. Pictures. He moves up from his previous post as Director in the same department. Said Taubin, “Lewis is adept at using the most current research techniques to help us understand the interests and behaviors of our audiences, and he is a collaborative and enthusiastic member of our team. We’re pleased to congratulate him on his new title.” Oberlander joined Warner Bros. Pictures in 1998 from Buena Vista Pictures, where he rose to Manager, Marketing Research after joining the company in 1992 as an executive assistant to the Vice President of Marketing Research. After earning his B.A. at Syracuse University, Oberlander received his Masters in Business Administration from Pepperdine University.
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