(April 10, 2003 - Burbank, CA) - Lisa Gregorian has been named to the newly created position of Senior Vice President, Television, Warner Bros. Marketing Services, it was announced today by Bruce Rosenblum, Executive Vice President, Warner Bros. Television Group. Gregorian, who has served as Senior Vice President, Marketing & Research, Warner Bros. International Television Distribution since October 1998, will continue to oversee all marketing for Warner Bros. International Television Distribution, while greatly expanding her purview to include marketing oversight of Warner Bros. Television (network television production) and Warner Bros. Animation. Gregorian will work with television networks worldwide that air the Studio’s programming to maximize marketing and promotional opportunities. In addition, Gregorian will continue to liaise with America Online in providing and exploiting promotional opportunities for the Studio’s television properties on its platform. She will also be charged with identifying, developing and creating strategic marketing opportunities within various Warner Bros. Television productions. “Lisa is an extremely creative and aggressive marketing executive,” said Rosenblum. “Her innovative initiatives in our international television division, including in-country consumer publicity and promotional campaigns, have proven integral in pre-sale and post-sale of our television programming around the world.” As Senior Vice President, Marketing, Warner Bros. International Television Distribution, Gregorian has been responsible for the marketing efforts for the division, including all advertising, promotion, program publicity and research. She has also overseen the creation of specialized sales presentations for stations and broadcasters globally and assists in the programming, scheduling and launching of product for the division. Since 1994, when she was named Vice President, International Marketing & Research, Gregorian has spearheaded several innovative marketing programs at WBITD. In September 1998, Gregorian was key in launching the first website from a U.S. television distributor designed to service clients by providing marketing materials and information via the Internet (www.wbitv.com). Gregorian also initiated the division’s annual International Press Junket, where more than 100 print and electronic journalists from around the world gather annually in Burbank to attend press conferences with actors and producers of programming distributed by Warner Bros. International Television Distribution. Gregorian began her association with the Studio when she joined Lorimar Telepictures in 1986 (the company was later acquired by Warner Bros. Communications Inc.) and has held various sales positions including Director, International Home Video & Caribbean Television, and Director, International Research & Pre-Sale Marketing. A highly respected marketing professional, Gregorian has been honored with several industry awards over the years, and most recently received two PROMAX Europe Awards, honoring excellence in promotion and marketing in the electronic media, with Gold Awards going to “Smallville” in the Best Use of Website Category and “Batman Beyond” for Best Website Design.
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