(May 25, 2010 – Burbank, CA) – Highly respected and award-winning television marketing executive Lisa Gregorian has been promoted, adding Chief Marketing Officer for the Warner Bros. Television Group to her title, and she will now serve as Executive Vice President & Chief Marketing Officer. The announcement was made today by Bruce Rosenblum, President, Warner Bros. Television Group. A 24-year Warner Bros. veteran, Gregorian will continue to oversee the Studio’s Worldwide Television Marketing team and work closely with television networks and stations worldwide to maximize and fully exploit the promotional and marketing opportunities available to all of the Studio’s television properties – network (“Two and a Half Men,” “The Big Bang Theory” and “The Mentalist,” to name just a few), cable (“The Closer,” “Lopez Tonight” and the upcoming “Pretty Little Liars” and “Rizzoli & Isles,” among others), animation (“Batman: The Brave and the Bold,” the forthcoming “The Looney Tunes Show,” “Scooby-Doo! Mystery Incorporated” and more), first-run (“The Ellen DeGeneres Show,” “Extra” and “TMZ”) and broadband (TheWB.com) – throughout their exhibition windows. Additionally, Gregorian and her team work closely with Warner Home Video to secure production-related materials that will be incorporated into series’ subsequent home video releases. The Worldwide Television Marketing team partners with The CW’s marketing group in overseeing www.cwtv.com, the online presence of The CW. “Lisa has an incredible knowledge and understanding of our business, our content and, most importantly, our prospective viewers,” said Rosenblum. “Her keen sense, combined with an unmatched creativity and enthusiasm, combine to make her the premier marketing executive in our industry. Over the years, she has consistently and successfully raised the bar in marketing our television content to the worldwide television marketplace, and I am truly proud to have her serve as our Group’s Chief Marketing Officer.” Notable among Gregorian’s recent marketing and promotional initiatives are continuing to be the driving force behind Warner Bros. Entertainment’s industry-leading participation at Comic-Con, conceptualizing and planning the Studio’s booth on the main convention floor and working across divisions of the company to maximize effectiveness for all business units at the yearly event. Gregorian was named Executive Vice President, Worldwide Marketing, Warner Bros. Television Group, in 2005. Prior to that, Gregorian had served in the then-newly created position of Senior Vice President, Warner Bros. Television Creative Services, since April 2003. Before that, she was Senior Vice President, Marketing, Warner Bros. International Television Distribution, for five years. Gregorian began her association with Warner Bros. when she joined Lorimar Telepictures in 1986 (the company was later acquired by Warner Bros.) and has held various positions including Director, International Home Video & Caribbean Television; Director, International Research & Pre-Sale Marketing; and Vice President, International Marketing & Research. Gregorian has been honored with several industry awards over the years and was named a Studio Brand Builder by PROMAX in 2003 and currently serves on the board of PROMAX.
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