(May 10, 2005 - New York, NY and Burbank, CA) - Who’s that running down Broadway in search of his favorite snack? Well, it’s none other than Scooby-Doo. On Thursday, November 24th, Scooby-Doo will make his Macy’s Thanksgiving Day Parade debut, flying high above the Great White Way in search of Scooby Snacks as a larger-than-life giant helium balloon. Macy’s and Warner Bros. Consumer Products have big plans for Scooby-Doo. Not only is he debuting in the world-famous Parade as a giant balloon, but he will also be starring as Macy’s very own Holiday Ambassador as a kid-friendly collectible plush. Macy’s Thanksgiving Day Parade Balloon Designed and crafted by the magicians at the Macy’s Parade Studio, the artists behind the balloons and fabulous floats of the Macy’s Parade, Scooby-Doo will be truly transformed into a Parade giant. With the help of several handling lines and thousands of cubic feet of helium, Scooby-Doo will make his way down Broadway to the delight of millions of spectators lined along the 2.5-mile Parade route and over 50 million television viewers. Macy’s Holiday Ambassador- Collectible Plush His Broadway debut not only marks the first time that Scooby-Doo has been in the Macy’s Parade but this year Scooby-Doo earns an extra special holiday treat as Macy’s Official Holiday Ambassador. Appearing as a cute and cuddly plush in Macy’s stores nationwide, Scooby-Doo will ring in the Holidays with a bang. In addition to his high flying Parade antics, a Scooby-Doo cold-air balloon will be a welcoming sight for millions of visitors during the Holiday Season as he sits atop Macy’s Herald Square’s marquee. He’ll also be gracing the front of Macy’s holiday shopping bags, will help transform the entire store with special Scooby-Doo plush decorations and make special appearances throughout the season. Customers can purchase the collectible Scooby-Doo plush for $16.95 when making a $35 purchase at all Macy’s stores nationwide, while supplies last. “All of us at Macy’s are excited to be working with our partners at Warner Bros. Consumer Products on this exciting holiday promotion,” says Robin Hall, Executive Producer of Macy’s Thanksgiving Day Parade. “Scooby-Doo is bound to be one of the biggest stars in the sky in our 2005 Parade balloon line-up, and our exclusive, limited-edition Scooby-Doo plush will be irresistible to his fans and Macy’s plush collectors alike.” “Scooby-Doo remains a top dog beloved by children and their parents alike,” said Jordan Sollitto, Executive Vice President of Worldwide Marketing and International Licensing, Warner Bros. Consumer Products. “We’re excited to partner with Macy’s and see one of our most popular character properties come to life in the year’s most anticipated parade.” ABOUT MACY’S THANKSGIVING DAY PARADE With more than 50 million viewers across the country and more than 2 ½ million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 78 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a 2.5-mile route in New York City with over 10,000 participants including Macy’s employees, their families, celebrities, athletes, clowns and dance groups in tow, spreading holiday cheer. Featuring fabulous floats and America’s best marching bands, the signature of the Parade continues to be the giant helium character balloons. ABOUT WARNER BROS. CONSUMER PRODUCTS Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera.
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