(October 9, 2001 – Burbank, CA) – Escape to paradise on November 20 with Mary-Kate and Ashley as they hit the beaches of The Bahamas in the all-new tropical adventure “Holiday in the Sun” available from Dualstar Home Video and Warner Home Video (WHV). The new Mary-Kate and Ashley title features the hit tune “Island in the Sun” from alternative rock superstars Weezer and the hit song “Us Against The World” from debut pop act Play. You can experience exotic sea life and spectacular scenery as America’s favorite ‘teens scuba dive, travel on yachts, private jets and take moonlit strolls in this direct-to-video release, available for $19.96 SRP ($13.95 MAP) on VHS and $24.98 SRP ($19.95 MAP) on DVD. The Credits The Mary-Kate and Ashley brand is America’s #1 ‘tween brand and is #1 in America in direct-to-video sales (over 25 million units). Their brand has also dominated fashion dolls and accessories (reported by Mattel to be #1 in celebrity doll sales, ahead of Britney Spears and Christina Aguilera), girls’ video games (#1 celebrity-based girls’ video game franchise), girls’ books (over 40 million copies in print) and television (with 35 half-hour airings each week). Recent new ventures in 2001 include a branded lifestyle magazine (#1 ‘tween lifestyle magazine) and a massive fashion line of apparel and accessories at over 2,500 Wal*Mart stores nationwide in sportswear, swimwear, sleepwear, eyewear, footwear, handbags and jewelry and later cosmetics, fragrances and bedding. With operations in 78 international territories – more than the video division of any other studio – Warner Home Video commands the largest distribution infrastructure in the global video marketplace. WHV’s film library is the largest of any studio, offering top-quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment Company, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.
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