(July 12, 2002 – Burbank, CA) – On August 13, Dualstar Video and Warner Home Video (WHV) celebrate the talents of Mary-Kate and Ashley as their television hit series “So Little Time” debuts on home video. “So Little Time” Volumes 1 and 2 combine a dozen favorite episodes, each available on VHS for $14.94 SRP and DVD for $19.98 SRP. The Credits The mary-kateandashley brand is America’s #1 kids, ‘tween and teen brand and is the #1 girls’ home video property in direct-to-video sales (over 27 million units sold to date). Sales of the mary-kateandashley brand videos were up 31% in 2001 from 2000. The mary-kateandashley brand has also dominated fashion dolls and accessories (reported by Mattel to be #1 in celebrity fashion doll sales), an anchor tenancy on AOL and the largest promotion in AOL Kids history, girls videogames (#1 celebrity-based girls’ videogame franchise), books (#1 in girls books, with over 40 million copies in print in six monthly Mary-Kate and Ashley book series currently available) and television (with 35 half-hour airings each week, including the live-action series Full House, Two of a Kind and So Little Time, and the animated series Mary-Kate and Ashley in ACTION!). mary-kateandashley.com is one of the country’s leading kids, ‘tween and teen Internet sites. In 2002, the mary-kateandashley brand fashion and lifestyle line further reaches fans worldwide – in Canada at Wal-Mart, in the U.K. at George at Asda (Wal-Mart’s U.K. subsidiary), France, Benelux, Germany, Australia/New Zealand and more. With operations in 78 international territories – more than the video division of any other studio – Warner Home Video commands the largest distribution infrastructure in the global video marketplace. WHV’s film library is the largest of any studio, offering top-quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment Company, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.
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