(November 1, 2000 – Burbank, CA) – Melissa Wong has been promoted to Vice President of Retail Business Development for Warner Bros. Consumer Products, it was announced today by Gwilym McGrew, Senior Vice President, Retail Business Development. In her new position, Wong’s responsibilities will include strategizing long-term goals and determining growth opportunities for key retail accounts, in addition to managing a staff of retail account executives. She will continue to execute promotions, events and merchandise programs for major retailers on behalf of Warner Bros. Consumer Products. “Melissa has done an excellent job managing key retail accounts and initiating creative programs and promotions for Warner Bros. Consumer Products,” said Gwilym McGrew. “Her strong management skills have proven to be an asset to the company and her years of experience within our Retail Business Development area have demonstrated an ongoing commitment to expanding the company’s business.” Wong joined Warner Bros. Consumer Products in 1993 and has successfully led many Retail Business Development efforts as an Account Executive, Senior Account Executive and most recently as Director. She graduated from the University of California, Los Angeles with B.S. degrees in Math Applied Science and Communication Studies with an emphasis on Business Administration. Warner Bros. Consumer Products, a division of Warner Bros., a Time Warner Entertainment Company, L.P., is one of the leading and most diversified licensing and retail merchandising organizations which includes a vast library of intellectual properties and the Warner Bros. Studio Stores, including wbstore.com, our e-commerce website. With over 3,700 licensees, Warner Bros. Consumer Products licenses the rights to names, likenesses and logos for a variety of entertainment properties, categories, and Warner Bros. icons that include Looney Tunes, Batman, Superman, Scooby-Doo, The Wizard of Oz, Friends, ER, and its newest member, Harry Potter.
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