(September 19, 2002 – Glendale, CA) – Warner Bros. Online today announced the promotion of Michael Tritter to the position of Vice President, Theatrical Projects. Tritter had previously been serving as Director, Theatrical Projects where he was responsible for managing the New York-based web site production group. In his new position, Tritter will continue management of theatrical site production, but will broaden his focus to include other interactive marketing disciplines including online advertising and publicity. Tritter reports to Don Buckley, Senior Vice President, Theatrical Marketing and New Media, Warner Bros. Pictures. “As we explore wireless, promotional content syndication, strategic promotional gaming initiatives and continue the integration of online and offline movie marketing, it is great to have Michael on the team. He has been with us from the beginning and been a great creative and managerial asset,” said Buckley. “It is a well-deserved promotion.” Tritter was part of the original in-house web-development team begun by Buckley in 1995 to address the movie marketing potential for the then emerging Internet. Since his start at Warner Bros. in early1996, Tritter has been closely involved in the creation of over 100 film sites, including “Insomnia,” “Ocean’s 11,” “Swordfish,” and “The Perfect Storm,” among others. Prior to working at Warner Bros., Tritter lived for several years in Slovakia, where he worked for the United States Agency for International Development (USAID), as well as wrote and broadcast on Slovak State Radio and taught high school. He is a graduate of Oberlin College. About Warner Bros. Online: Warner Bros. Online (WBOL) (www.warnerbros.com) provides full-service interactive solutions for Warner Bros. divisions and external clients alike. WBOL offers its clients strategic planning, and employs proprietary, next generation technologies in its suite of high quality, highly creative interactive solutions which include: web site creation and hosting, end-to-end design, animation, game creation, CRM, live event capture and original content. WBOL also serves as the entry point into, and aggregator of all things Warner Bros. Warner Bros. Online is an AOL Time Warner company.
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