(March 16, 2014 – Burbank, CA) – DC Super Hero Girls take flight and take over mobile devices with a new app, starring the iconic DC Comics characters Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, Katana and many more. Available for download now on iOS devices, the DC Super Hero Girls app is the premiere destination for fans to watch animated shorts, play games, and interact with their favorite DC Super Hero Girls characters whenever and wherever they go.
The easy-to-use “swipe and play” mechanics of the app make it simple to get in on the action. Users will be transported to the action-packed setting of Super Hero High, where they can play mini-games, watch videos, dress up their favorite heroes, customize photos, and learn more about the iconic DC Comics characters.
The DC Super Hero Girls app is an immersive and interactive environment, where players can experience a variety of exciting activities, including:
• Activity Center: Earn tokens that unlock extra content by playing mini-games based on some of DC Comics’ most iconic female characters, such as:
• Wonder Woman: Use Wonder Woman's iconic shield to block incoming projectiles. Try to stop as many as possible without getting hit!
• Katana: Slice and dice the targets, but player beware – three strikes and you’re out!
• Batgirl: Someone has torn up pictures of different DC Comics Super Heroes attending Super Hero High! Help Batgirl piece these pictures back together and solve the mystery in this fun puzzle game.
• Supergirl: Use Supergirl’s heat vision to melt the targets, but be careful not to melt anything else! Miss three times and you lose. – Coming Soon!
• Harley Quinn: Get a little crazy at Super Hero High by helping Harley Quinn throw glitter bombs. Hit all the targets before the time runs out! – Coming Soon!
• Theatre: Sit back, relax and watch a series of DC Super Hero Girls animated shorts by tapping on a thumbnail and launching a full screen video. Users will earn tokens for every video watched, unlocking content available in other areas of the app.
• Student Center: Learn more about the personalities, powers and abilities of each teen Super Hero.
• The Dorms: Style your favorite Super Heroes! A variety of unique accessories can be unlocked using tokens.
• Art Building: Use tokens to add filters, borders, stickers, and more, to photos selected from the DC Super Hero Girls gallery, along with those saved on a device. Users can download and share their customized images.
In addition to the cool new app, DC Super Hero Girls takes Spring by storm with its first TV special, “Super Hero High,” airing in the U.S. this Saturday, March 19 at 10am on Boomerang. Also now on shelves nationwide exclusively at Target, DC Super Hero Girls merchandise features products from the new line including: toys, dress up, apparel, accessories, publishing and more. Master toy partner Mattel unveils its new DC Super Hero Girls collection, featuring the industry-firsts: the first-ever 6-inch action figure designed for girls; first 12-inch collection of action dolls featuring strong, athletic bodies that stand on their own in heroic poses; and first-ever action role-play toys for girls.
DC Super Hero Girls
DC Super Hero Girls centers on the female Super Heroes and Super-Villains of the DC Comics universe during their formative high school years—prior to discovering their full super power potential. Featuring a completely new artistic style and aesthetic, DC Comics’ icons such as Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy, Katana, and many more, make their unprecedented teenaged introduction. Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a Super Hero.
DC Super Hero Girls is a fun, immersive world that encourages girls to discover their own super-heroic potential with new animated shorts, TV specials, and made-for-video movies; as well as a merchandise program across all categories, and more. Random House Children’s Books continue to expand on its portfolio of middle-grade novels, with author Lisa Yee; and DC Comics continues to create original graphic novels, with writer Shea Fontana – both publishing programs bringing the DC Super Hero Girls universe to life in all-new stories that expand the world from what is featured in the animated content.
Fans can discover more at DCSuperHeroGirls.com and through dedicated social media platforms, including YouTube, Facebook and Instagram.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash), Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, American Girl, Thomas & Friends and Fisher-Price brands, including Little People and Power Wheels, MEGA Brands, including MEGA BLOKS and RoseArt, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.