(April 18 2001 – Burbank, CA) – Pamela Morrison, Bonnie Moffet and Missy Alpern were all promoted to Vice President within the publicity and talent relations department at The WB, it was announced today by Paul McGuire, the recently named Senior Vice President, Network Communications at The WB. All three women were promoted from director in their respective areas – Ms. Alpern in talent relations, Ms. Moffet in photography and Ms. Morrison in primetime publicity. Ms. Morrison joined The WB in 1998 as manager of primetime publicity and was promoted to director the following year. She has been directly responsible for the launches and ongoing publicity campaigns for “GILMORE GIRLS,” “CHARMED” and “ROSWELL.” She previously worked at NBC and began her publicity career at Shepley-Winings-Hober, a boutique firm. “Pam is not only an outstanding strategic publicist, her management skills are an asset to the entire staff,” Mr. McGuire said. “Pam is as responsible as anyone here for developing the young and talented staff of publicists, who make up the best team in the business. I have all of the confidence in the world that she will take on her added responsibilities and come through with flying colors. Having worked with Pam at NBC I am well aware of her enormous talent. I know that having her in place at The WB will assure me a smooth transition.” Ms. Moffet was one of the first employees at The WB Network when she signed on in October 1994 as Manager, Photography three months before The WB launched. She oversees the episodic and gallery coverage of all of The WB’s primetime shows. Among her responsibilities is handpicking photographers, selecting locations, directing galleries and editing the thousands of rolls of film that pass through her office each year. She also spearheaded the development of the network’s press web site (TheWBpr.com) and services all magazines, newspapers and on-line sites with still photography. She also distributes art for Kids’ WB! to the nation’s press. "Being a photographer by trade has enabled Bonnie to bring a creative element to the job that has resulted in what I believe is the most beautiful art in the business," said Mr. McGuire, whose first job in Hollywood was as head of photography for Fox Broadcasting Co. "In addition she runs an amazingly tight ship in an area that can be unwieldy, bringing a wonderful warmth and enthusiasm to everything she does." Before joining The WB, Ms. Moffet was a freelance photographer working for outlets such as People Weekly, Us Weekly, Time, Cosmopolitan as well as a multitude of international publications. She has photographed nearly 40 television shows including “thirtysomething,” “Dallas,” “Knots Landing,” “Moonlighting,” “NYPD Blue,” “Melrose Place” and “Home Improvement” and her portrait subjects include such A-list stars as Jane Fonda, Harrison Ford, Linda Evans and Melanie Griffith. Ms. Alpern was the first hire by Brad Turell, who is now Executive Vice President, Communications at Turner Broadcasting System, Inc., when he took over The WB’s publicity and talent relations departments. Ms. Alpern is the point person for all talent requests and is the liaison between The WB’s talent and the community and other network departments such as affiliate marketing. “If you ask around town, you will find out that no network treats their talent as well as The WB does and that’s a testament to Missy,” Mr. McGuire said. “She has taken on this tremendous task and makes it seem effortless.” Previously, Ms. Alpern worked for industry titans, Peter Guber and Alan Ladd Jr. She came to The WB from Mandalay Entertainment where she was a production associate for Mr. Guber and coordinated all aspects of the company’s start-up. She also served an associate producer on “Harley Davidson & The Marlboro Man,” starring Mickey Rourke and Don Johnson.
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