(October 20, 2008 – Hong Kong and Burbank, CA) - The upcoming 70th anniversary in 2009 of one of the most iconic films of all time, “The Wizard of Oz,” has inspired On Pedder to partner with Warner Bros. Consumer Products Asia to create “The Kansas Project,” an exciting philanthropic initiative involving leading fashion and accessory designers. Following Warner Bros. Consumer Products’ The Wizard of Oz Ruby Slipper Collection, which was recently unveiled in the U.S., “The Kansas Project” offers Hong Kong its own collection of “ruby slippers” as imagined for a Dorothy of today. Presenting a stunning array of re-interpreted ruby slippers that is bound to create a stir of magical awe in Hong Kong, “The Kansas Project” will include designs from grand couturiers Azzedine Alaia, Alexander McQueen, Azzaro, Bruno Frisoni, Christian Louboutin, Costume National, Erickson Beamon, Giuseppe Zanotti, Jimmy Choo, Maison Martin Margiela, Nicholas Kirkwood, Pierre Hardy, Repetto, Rene Caovilla and Stella McCartney. “‘The Wizard of Oz’ has enchanted generations of fans the world over, and has remained an enduring favourite for decades,” said Bianca Lee, Managing Director, Warner Bros. Consumer Products, Greater China, South East Asia and India. "We are thrilled to continue the global momentum and excitement around The Ruby Slipper Collection by extending the experience to Hong Kong’s fans in a whole new way through this ‘The Kansas Project.’” Each pair of slippers by the famous designers will be able to be purchased via a silent auction starting November 24, 2008, and culminating with a special cocktail event to be held in early December 2008. Proceeds generated from the silent auction will go directly to the Hong Kong Cancer Fund, a partnership On Pedder is proud to launch with this project. Silent Auction: November 24 to December 4, On Pedder, Wheelock House On Pedder Cocktail Event: Early December, On Pedder, Wheelock House Pierre Hardy: Pierre Hardy’s shoes are made of luscious red (glittered) velvet featuring a gold lining and sole. This is the first Pierre Hardy shoe with a gold sole. Tamara Mellon: Jimmy Choo has created an object of desire; a pair of 115mm stilettos covered in tiny pieces of red mirrored glass to take Dorothy into the 21st Century. Suspended in a transparent Perspex box, these sculptural shoes embody the glamour and elegance of Jimmy Choo. Bruno Frisoni: Bruno Frisoni’s design features a satin ribbon totally embroidered and striped in two red shades of Swarovski together with lacquered red heels. Maison Martin Margiela: Maison Martin Margiela has created a pair of oversize leather sandals covered in small flakes of red glitter. This special pair, especially produced for On Pedder, is an interpretation of the oversize collector sandals presented during Maison Martin Margiela’s 20th anniversary show for SS09. About The Wizard of Oz “The Wizard of Oz” is one of the most beloved and iconic motion pictures of all time filled with timeless sentiments and values cherished by multiple generations. Originally released in 1939, more than one billion consumers have experienced the classic story of Dorothy and friends in the Land of Oz. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Hong Kong Cancer Fund Hong Kong Cancer Fund is a non-profit organization, providing free information, professional guidance, and peer support to anyone living with or affected by cancer. With a network of support spanning the hospital, the community and the home, Hong Kong Cancer Fund’s mission is to ensure that no one faces cancer alone. Cancer Fund not only provides vital support to cancer patients and their families, but helps to improve hospital environments, drive public awareness of cancer, and fund local cancer research and training to better the future of cancer care. Without support from the government or Community Chest, Hong Kong Cancer Fund relies on public generosity to sustain their free and on-going cancer support services.
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