(June 4, 2009 – Burbank, CA) – Jordan Levin, former CEO of The WB Television Network and current head of multiplatform media company Generate (Web hits “PINK,” “Republicrats”), returns to The WB as an executive producer of “The Lake,” a new Web drama series directed by Jason Priestley (“90210,” “Beverly Hills, 90210,” “The Secret Life of the American Teenager”) for TheWB.com from Generate and Studio 2.0, Warner Bros. Television Group’s digital venture for original programming. Levin is executive producing the series with fellow Generate partners Pete Aronson and Michael Petok. Created and written by Meredith Lavender and Marcie Ulin (upcoming “Defying Gravity”), the ambitious serialized drama has begun production and will premiere on TheWB.com on August 10, 2009, along with its own digital Metaverse which will create a rich interactive cross-platform experience for viewers. “The Lake” will have an initial run of 12 episodes, each between seven and 10 minutes in length. “‘The Lake’ is in the tradition of the greatest shows from The WB Network, coming of age stories told with an authentic voice,” said Craig Erwich, Executive Vice President, Warner Horizon Television, who also oversees TheWB.com’s programming for the Studio. “With Jordan’s track record at The WB and Jason’s association with one of the seminal TV dramas in ‘Beverly Hills, 90210,’ we have the perfect creative team to bring this show to life.” “I’m very excited and proud to be associated once again with The WB in its new incarnation and for Generate to be producing an original series that really reflects the brand built by the TV network, but with a focus on the various media platforms its audience has grown accustomed to since the days of ‘Dawson’s Creek’ and ‘Felicity,’” said Levin. “‘The Lake’ is the perfect summer series, a great drama with well-drawn characters and a compelling story that I can’t wait to bring to life on TheWB.com,” said director Priestley. “The Lake” is a coming-of-age drama featuring a dynamic, fresh young cast and follows four families who have spent each summer together at the fictional Lake Eleanor, exploring the freedom, escape and opportunity for reinvention and experimentation that the summer season signifies to young adults everywhere. Even though they spend just three months out of the year with one another, the characters have a rich and complicated history – complete with romance, friendship, scandal, betrayal and heartbreak. Viewers will see “The Lake” through the eyes of Olivia Harris, an outsider who stays the summer with her aunt while her parents deal with the pain and humiliation of bankruptcy back home. Along with the love triangles and teen angst, the characters are also navigating the world of social class and conflict between the Lake Eleanor locals and those who drop in from their lives of privilege for the summer. The series captures the hardships that come with being a teenager as well as raising one. In “The Lake,” the adults are often at the center of the drama. Whether from their own romantic lives, the awkward but necessary evil of talking to a teenager about sex, or the shame of a child who disgraces the family, the parents and guardians at “The Lake” are never far from the action. Jason Priestley, best known for his role as Brandon Walsh on the original “Beverly Hills 90210,” adds “The Lake” to his directing credits, which also include episodes of “Beverly Hills 90210,” the current “90210” and “The Secret Life of the American Teenager.” The series was cast by Jami Rudofsky, who also cast the acclaimed “Gilmore Girls” and who worked with “The Lake” writers Lavender and Ulin on casting for a pilot at The CW. “The Lake” features a cast of up-and-coming Hollywood stars. Heather Ann Davis will portray Olivia, making her first visit to Lake Eleanor, while Elisa Donovan (“Clueless,” “Sabrina, The Teenage Witch”) will star as Olivia’s aunt, Leslie. Amy Stewart (“Monkey Love”) and Drew Van Acker (“Castle”) appear as socialite mother and son Sondra and Ryan Welling. Mim Drew (“United States of Tara”), Mark Totty (“Joan of Arcadia”), Samantha Cope (“Movin’ In”), Devin Crittenden (“Disaster Movie”) and Erica Dasher star as members of the Davenport clan, a blended family rich with history and rivalries. Robb Derringer (“Imagine That”), Nick Thurston (“S.E.R.E.”) and Meredith Dilg star as Jack, Luke and Shelby Campbell, a local working class family reminded every day that while they live with the seasonal residents at Lake Eleanor, they are from an entirely different world. Episodes of “The Lake” will air on TheWB.com starting August 10, and the characters will also reach far and wide across multiple digital platforms with the series’ comprehensive Metaverse. Characters will have a presence on portals such as AIM, MySpace, Facebook, Flickr, YouTube and others in order to extend the narrative and digital footprint of “The Lake” to provide and to further engagement opportunities to viewers. “The Lake” is produced by Generate in association with Studio 2.0. Generate was recently named a top web video creator by TelevisionWeek and a top private company in digital entertainment and media by AlwaysOn. About TheWB.com TheWB.com (www.thewb.com) is a premium, ad-supported, video-on-demand, interactive and personalized network featuring original series created or acquired specifically for TheWB.com, a collection of The WB Network’s most popular series and other successful programming, a commitment to interactivity, and an extensive network of distribution partners. Follow TheWB.com on Twitter @thewbdotcom. About Generate Launched in 2006 by leading entertainment executives with diverse experience in television, film, digital and talent management, Generate is the first cross-platform production and management company established to develop franchise entertainment properties for the Millennial generation. Generate has a proven track record of success in producing original scripted series specifically for the Web including Republicrats and the Streamy Award-winning PINK, currently running on TheWB.com. Generate develops professionally produced, premium content that can migrate from broadband to television, film, publishing and beyond, and creates innovative concepts to integrate into the advertising, technology and entertainment communities. Generate’s talent management arm boasts a large concentration of online talent including actors, comedians, writers, producers and directors. Generate Insight, the company’s market research division, sources and analyzes directly derived data to yield actionable findings on Millennials. Headquartered in Los Angeles and New York, Generate was recently named by TV Week magazine as a Top Web Video Creator and to the 2008 AlwaysOn OnHollywood 100 as a top private company in digital entertainment and media. The company completed a $6 million Series A round backed by Velocity Interactive Group and MK Capital in March 2008. For more information on Generate visit www.generatela.com.
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