(June 27, 2008 – Los Angeles, CA) – RealD 3D, the global leader in 3D and the #1 3D cinema experience, with more than 1,000 RealD 3D screens in North America, will join New Line Cinema / Warner Bros. Pictures for the exhibition and co-branding of “Journey to the Center of the Earth,” it was announced today by Michael Lewis, RealD, Chairman and CEO, and Warner Bros. President, Distribution, Dan Fellman. “RealD is building a groundbreaking 3D platform which paves the way for the release of such films as our upcoming ‘Journey to the Center of the Earth,’” said Dan Fellman. “Journey to the Center of the Earth” marks the first full-length live-action narrative film to be released by a major studio at digital 3D theatres; and it will be the widest 3D release in the history of the technology. The film will also be simultaneously featured in 2D theaters. “We are looking forward to working with New Line / Warner Bros. on the first live-action 3D summer blockbuster,” said Mr. Lewis. “We are thrilled to have built a 3D platform which enables a movie of this scope to take over screens this summer.” “Journey to the Center of the Earth” also marks the first theatrical release in which a film will be available to the public in RealD XL, a larger-screen technology, which allows RealD's next-generation 3D experience to reach screens over 60 feet wide with a single projector. RealD is the global leader in 3D, with 90% of the worldwide digital 3D market and 97% of the domestic market. RealD 3D is the most advanced digital 3D experience available in cinemas. The RealD 3D cinema experience is based upon visualization technology used by NASA and Fortune 500 companies, and utilizes a circular polarization system to create a vivid and immersive three-dimensional picture. About RealD 3D RealD 3D is the global leader in 3D, bringing the most advanced digital 3D experience to cinemas worldwide. RealD's next-generation technology, deployed across the world's largest 3D platform in 24 countries, provides a stunningly realistic and immersive experience beyond the usual concepts of 3D cinema. The impact of 3D upon today's moviemaking has been compared to the advent of color film when once there was only black and white. Beyond cinema, RealD 3D is the worldwide inventor of and pioneer in key stereoscopic technologies, with thirty years of scientific development behind its systems. Organizations such as NASA, Pfizer, BMW, Boeing, and more use RealD’s mission-critical 3-D visualization technologies. RealD was named to Fast Company’s “Fast 50” list of Most Innovative Companies in 2008. For more information, visit www.reald.com. About New Line Cinema New Line Cinema continues to be one of the most successful independent film companies. For more than 40 years, its mission has been to produce innovative, popular, profitable entertainment in the best creative environment. A pioneer in franchise filmmaking, New Line produced the Oscar-winning “The Lord of the Rings” trilogy, which is a landmark in the history of film franchises. New Line Cinema is a division of Warner Bros.
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